Impact: Expanding into other markets makes a great deal of sense, but it is easier said than done. Outside of NCsoft and Nexon, the Korean companies have not made a huge impact in the West. Even NCsoft and Nexon are much more successful in Korea than they are in other markets. The main thing the Chinese companies have going for them is a great deal of money from a highly profitable business model. One area where they could have the most impact is in emerging markets like South America or Eastern Europe.