Impact: Electronic Arts has often cited the fact that millions of consumers in China have played their FIFA soccer game without the company making one cent because they were all pirated copies. However, piracy can help build a brand. Blizzard’s Warcraft III was heavily pirated in China and it helped pave the way for a legitimate launch of World of Warcraft. In reality, EA’s goals for China are modest as Asia-Pacific has not been a major region for the company. In fiscal 2007 EA received 5% of total revenue from Asia-Pacific, down from 8% in 2001.