Impact: What sells in the Chinese market is taking on added importance. For example, GM sells more Buicks in China than it sells in the U.S. The price of Blu-ray players in the West may be reaching mass market levels, but what the average Chinese consumer can pay is still significantly less. This was a market where cheap Video CDs thrived for years as the platform for pirated feature films. The same could happen with CBHD if the Chinese government turns a blind eye to knock-offs. If CBHD can take off in China as the HD option for most Chinese consumers, it won’t mean much for Europe, Japan or North America. But the developing world might be a different story, where demographics will more closely mirror China’s. That could have serious implications for how far Blu-ray can expand worldwide. In addition, one day we might see a Chinese video game console for the developing world. If so, CBHD would have an inside track for inclusion on such a platform.