FEB. 11, 2008 • Within two to three years Electronic Arts expects China to join Japan and South Korea as one of its top three revenue markets in Asia. “By percent growth year-on-year, China is about mid of where our countries are across.....

FEB. 11, 2008 • After suffering a serious disaster in Warner Home Video’s defection to Sony Electronic’s Blu-ray HD format in January, Toshiba Corp. finally threw in the towel and admitted defeat – announcing it would no longer develop, manufacture or market HD-DVD players. The company said it would fully support HD-DVD units already purchased by consumers. Microsoft had already lowered the MSRP of its HD-DVD player for the Xbox 360 from $179 to $129 on Feb. 6,and slashed the price to.....

FEB. 10, 2008 • The second E for All expo will stay in October. Conference owner IDG World Expo had previously decided to move the event to the last week of August opposite the Penny Arcade Expo. Citing a positive reaction the inaugural E For All that drew 18,000 attendees last October at the Los Angeles Conventio.....

FEB. 6, 2008 • Adding new meaning to the holiday bundle package concept, Microsoft Entertainment, released a Chinese New Year edition of the Xbox 360 Pro in the Hong Kong, Taiwan and Singapore markets. The package included Halo 3, two wireless controllers and a one-month Gold subscription to Xbox Live for 3,199 HKD, 13,680 TWD and 669 SGD – around $445 U.S. The official bundle was released last Christmas and included Viva Pinata and Forza Motorsport 2. .....

NOV. 10, 2007 • A key challenge in the interactive entertainment industry is getting a clear understanding of all the new business models that have exploded on the scene in recent years. Advertising, virtual item sales, real-money trading, digital distribution and other revenue streams promise to expand the way consumers consume and purchase video games. However, so far these business models have come nowhere near replacing the traditional retail packaged sales model. The one exception is f.....

NOV. 6, 2007 • The creator of LEGO Star Wars: The  Videogame, Traveller’s Tales (TT Games), is acquired by the Warner Bros. Home Entertainment Group. The developer has been in operation since 1989, and boasts that its games have sold more than 42 million units worldwide. Traveller’s Tales holds the worldwide license to .....