Analysis: Game Marketing Gets Harder

SEPTEMBER 27, 2010 • Video game marketing is changing radically. A quick look at the traditional advertising vehicles such as enthusiast magazines would suggest that marketing budgets are shrinking. But that isn’t necessarily the case. True, some publishers will have decreased their ad spend significantly as a result of the impact on revenue.  True, publishers are releasing fewer titles, which suggests fewer dollars spent overall. The reality, however, is not so clear cut. The maj.....

Zynga Buys Dextrose

SEPT. 25, 2010 • Zynga has purchased German game engine developer Dextrose. The latter is known for its Aves engine, which supports high-end gameplay in a browser window. Dextrose will become Zynga Germany in Frankfurt. Impact: It is fairly obvious that Zynga is in trouble.  With their new game, Frontierville, launched in June 2010, Zynga seemed compelled to make the game almost unplayable un.....

1 Million Clone Wars Adventures Players

SEPT. 25, 2010 • Sony Online Entertainment’s Clone Wars Adventures F2P Star Wars MMO has attracted 1 million players in one week in release. The title features update content tied with the popular animated television series. Impact: As we have noted before, browser-based titles are getting much more gameplay depth, and the quality of the experience delivered is rising fast. Clone Wars Ad.....

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