MAY 17, 2011 • In line with its previously stated strategy of fewer but more profitable releases, and further expansion into casual online and mobile games, Atari announced in financial disclosures that it has determined external development creates more flexibility in the changing marketplace, and will divest itself from Cryptic Studios. The divestiture process is underway, and as of March 31, 2011, Atari accounted Cryptic as a “discontinued operation.”
Impact: The reality is, Atari has been in a long decline for years. Revenue for the fiscal year ended March 31, was down 43% to only €73 million. Right now, it is hard to see how the new small Atari can ever fight its way back to becoming a major player.
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