Impact: Apple has offered subscription services for other products including streaming services from Netflix. It had taken Big Fish a long time to get Apple to agree to their subscription service and then five days after launch it was pulled with no explanation. Clearly Apple is very reluctant to offer games as a subscription service and for some reason they got cold feet. The main point is that it shows that Apple products are very much a closed platform much like the proprietary game console systems. The difference in Apple’s case is that Apple really does not care a great deal about games, it is only a tiny portion of what makes them successful. This can make it tough for developers because they are at the mercy of a company that has little interest in their product.