Impact: Putting aside for a moment the urge of content creators to cut out companies like Apple skimming off 30% of each App Store sale, there is a larger question about how gamers consume their entertainment. App Stores are a platform convenience that caters to impulse purchasers. A subscription service caters to consumers who have already made a decision that they intend to play a certain number of games a month. So far mobile gaming has fallen mostly into the impulse category. But if mobile platforms are the future of gaming, then subscription plans will be viable. We’re simply not sure that threshold has been crossed yet.