Impact: Third-party publishers have historically struggled making money on Nintendo platforms. Nintendo is now doing so well with the DS and Wii that there is no longer the option to ignore these platforms. Going the casual game route is a low cost, low risk way to break into the Wii market. However, it may be more about making a quick buck than establishing a long term presence on the platform. There will be plenty of competition in this space and even a powerhouse publisher like Activision Blizzard may struggle to make its product standout.