Impact: Xbox Live Marketplace has sold over $250 million worth of content and is clearly receiving a great deal of consumer interest. However, now is the time where Microsoft needs to decide whether Marketplace is going to be a free-for-all swap meet with a buyer beware philosophy or like a more tightly controlled retail store where consumers can feel more comfortable about the quality of items for purchase. Console systems have always kept a comparatively tight control over what is released for the platform and that is part of their attraction to mainstream consumers. Under this perspective a de-listing policy makes complete sense.