AUG. 7, 2007 • Although it had been expected that Microsoft Games would announce a price reduction for the Xbox 360 at E3 in July, the decision was finally made nearly a month later. Effective immediately, the Xbox 360 Pro was reduced from $399 to $349; the Core model dropped to $279 from $299, and the Elite shed $50 to a new MSRP of $449. The price of the units HD-DVD player add-on was reduced $20 to $179 in July. Sony Computer Entertainment cut $100 off the $599 list for its inventory of 60GB PlayStation 3s during E3. A week later, Microsoft dropped the MSRP of the Xbox 360 Pro in Australia from $649 to $579.95 in Australia. The Core model was reduced to $399.95 from $499.95. The Wii also sells for $399 in Australia. Ten days later in Europe, Microsoft lowered the Pro to €349.99 from €399.99, and the Core to €279.99 from €299.99. The division also announced that it was shipping its Elite model in Europe for €449.99.
Impact: Sales for the Xbox 360 have been tepid and the modest price cuts may help some. However, with a confusing price range from $280 to $450 PLUS the potential need for add-ons like an HD-DVD player ($180), Wi-Fi adaptor ($100) and an Xbox Live Gold membership (about $50/year) the Xbox 360 is in danger of looking like some Rube Goldberg device.
Our Spring Sale Has Started
You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/
Request Info or Sample
DFC Intelligence
Subscribe to our newsletter to receive our announcements, articles, and commentary. Kindly provide us with your name, company, and email address.
Request Info or Sample
We will respond to you as soon as we are available!