Gran Turismo 5 Ships 5.52 Million

DEC. 10, 2010 • After selling in 5.52 million units for the launch of Gran Turismo 5 worldwide, Sony Computer Entertainment announced that the franchise had exceeded sales of 60 million units since the original game was released in December 1997. Gran Turismo 5 is the ninth installment in the series. Impact: Gran Turismo 5 was not on every analysts’ radar to be a huge hit until recently than.....

Monster Hunter Portable Propels PSP Sales

DEC. 8, 2010 • Soon after Capcom’s Monster Hunter Portable 3rd was released in Japan sales of the Sony PSP exploded. For the week of November 29 through December 5, according to Media Create, 323,653 PSPs were sold in the country, up from 75,689 the previous week. Interestingly, of those extra PSPs sold, only 1,875 were the PSP Go. Impact: Outside of Japan, the PSP has really .....

Sony Bravia HDTV/PS2 Combo in Europe

DEC. 3, 2010 • Europe just got a new Sony HD TV with a built in PlayStation 2. The Sony Bravia KDL-22PX300 is a 22-inch 720p HD set with four HDMI slots, three USB ports, and an ethernet port for watching internet video. DVD playback is a standard feature on the set that went on sale in the U.K. for £200 ($310). Impact: As a compact HD set with built-in DVD playback and Internet connectivity,.....

Sony Latin American Campaign launched

NOV. 10, 2010 • Sony Computer Entertainment America launched its first Latin American regional television marketing campaign for its PlayStation brand. Saatchi & Saatchi Latin America developed the campaign with the theme Live in a State of Play. The ads try to show the wonder, curiosity and excitement of being young and experiencing everything for the first time by showing people with the heads of toddlers  engaged with their PlayStations. In addition to t.....

Netflix PlayStation 3 Software App Eliminates Disc

  OCT. 18, 2010 • PlayStation 3 owners no longer need a disc to access streaming movies from Netflix. The disc was replaced by a Netflix PlayStation 3 software app. In addition to some of the Netflix offerings being presented in 1080p resolution, the PS3 becomes the first consumer electronic device to support 5.1 channel surround sound via Netflix. Impact: This Surround Sound exclu.....

PlayStation Move in India

OCT. 12, 2010 • During the introduction of the PlayStation Move in India, Sony Computer Entertainment projected it would sell 350,000 consoles in the country during 2010 – split between the PS2, PSP and PS3. The company sold 240,000 systems there in 2009. Sony says it has a curren.....