Sony Builds PlayStation 3 in Brazil

Sony Builds PlayStation 3 in Brazil

MAY 8, 2013 • Rather than continue with negotiations with the Brazilian government to lower import duties on video game hardware like the PlayStation 3, Sony Computer Entertainment has followed the example of Microsoft Corp. and is now making PS3s in Brazil. Production of the 250GB model by Sony Brasil Ltda is now under way in Manaus located in the state of Amazonas. The suggested retail price of the console will be cut from 1,599 ($799) Real to 1,099 ($549) Rea.....

PlayStation Vita Sales Upswing In Japan

MARCH 15, 2013 • Moving the price on all PlayStation Vita SKUs in Japan to ¥19,980 ($213) has been well received by consumers there. In each of the two weeks since the Feb. 28 markdown the Vita has surged to the top of the retail charts, according to research firm Media Create. For the week ending March 3rd the Vita made it to first place with 62,543 units sold, up from 4th place the week b.....

Can Sony And Nintendo Recover?

FEB. 21, 2013 • The year 2012 clearly showed that even in the age of easy digital distribution consumers love their physical products.  Among other things, this has included expensive hardware designed mainly to play digital content.  Having the coolest hardware device to access the Internet has suddenly become an important status symbol in society.  Unfortunately for the game industry, traditional game hardware manufacturers were not able to ride that trend.....

Sony Confirms PlayStation 4 release

FEB. 20, 2013 • As expected, Sony Computer Entertainment used its press event at the Hammerstein Ballroom within New York City’s Manhattan Center to provide the first official details on the PlayStation 4 release. The new system is slated for a holiday release this year, but no pricing details were announced. SCE chief executive Andrew House framed the new console as, “a significant shift from thinking of PlayStation as a box or console to thinking .....

Vita Price Slashed In Japan

FEB. 19, 2013 • In its first broad move since announcing that PlayStation Vita first-year targets had been reduced down to 7 million units sold by March 31, Sony Computer Entertainment said street Vita prices in Japan would be reduced significantly on Feb 28.  On that date, both the ¥29,980 ($320) 3G and the ¥24,980 ($266) WiFi models would now retail at ¥19,980 ($213). No price changes were an.....

PlayStation 2 Production Ends

JAN. 4, 2013 • On Dec. 28, Famitsu reported that Sony Computer Entertainment had ceased shipping PlayStation 2s to Japanese retailers. All existing inventory in-channel would be sold off until no more remained. No other territories were mentioned in the report, and Sony has remained mum on furt.....