Is Content Really King?

Is Content Really King?

The basic concept of content as king is that entertainment sales are driven mainly by hit content. It is often assumed a hardware device needs “a killer app” to entice consumers. However, the age of ubiquitous digital content may require some rethinking of that basic theory.  This article asks, is Content Really King. .....
Pokémon GO Takes Off

Pokémon GO Takes Off

JULY 11, 2016 • Since its release on July 6, Pokémon GO has become a mobile sensation, with some reports saying the smartphone game is near Twitter in the number of daily active users it draws on Android devices. Niantic, Inc., the software company that co-developed Pokémon GO with The Pokémon Company, reported so many people were playing the game in the days after the title was released in the U.S., Australia and New Zealand that Niantic’s servers were.....

Kids Could Be Nintendo’s 2017 Ace

JUNE 28, 2016 • DFC Intelligence believes the under-12 market may be the lost console generation and this demographic represents a significant opportunity for game console and software companies.  A large portion of the younger audience are Nintendo consumers. Nintendo Co. Ltd. has tremendous opportunity to capitalize due to Sony Interactive Entertainment’s success with and focus on the PlayStation 4, Microsoft Corp.&#.....

Nintendo NX Console Set For March 2017

APRIL 27, 2016 • Nintendo Co. Ltd. released its consolidated financial statements for the fiscal year ending March 31, and in the small print was a statement that the Nintendo NX console would be released in March 2017. At the accompanying earnings press conference held in Osaka, Japan, chief executive Tatsumi Kimishima confirmed the March launch for Nintendo’s next system. The executive did not say what markets the NX will be shipped to next March, nor ho.....

Mercedes-Benz Employs Mario Again

DEC. 16, 2015 • While plenty of household brands worldwide are cross-promoting with Star Wars this month, automaker Mercedes-Benz continues to partner with Nintendo Co. Ltd. to help sell its GLA SUV in Japan. Last year, the carmaker decided it needed a little different approach to help support an automotive category it has only recently entered. Instead of concentrating on luxury and raw performance, Mercedes-Benz chose to pull in 30 to 40 year-old consumers wit.....

Kimishima Takes Helm as Nintendo President

SEPT. 14, 2015 • Tatsumi Kimishima has been chosen to succeed Satoru Iwata, who died last July, as Nintendo president. Kimishima has been with the company in numerous positions since 2000, including a stint at the helm of Nintendo of America. Most recently, Kimishima has served as General Manager, Corporate Analysis & Administration Division; General Manager, General Affairs Division; and chief of Human Resources. The 65-year-old executive’s core compe.....