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Mojang Purchased by Microsoft For $2.5 Billion

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SEPT. 15, 2014 • Following two weeks of leaked accounts that Minecraft studio Mojang AB was in negotiations to be acquired by Microsoft Corp., both parties announced that the developer will be purchased for $2.5 billion. The deal is set to close by the end of 2014. Mojang and its gam…..
SEPT. 15, 2014 • Following two weeks of leaked accounts that Minecraft studio Mojang AB was in negotiations to be acquired by Microsoft Corp., both parties announced that the developer will be purchased for $2.5 billion. The deal is set to close by the end of 2014. Mojang and its gam…..
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Sony and Microsoft Spend $94 Million on Video Game Television Advertising

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JULY 3, 2014 • During the first five months of 2014 Sony Computer Ent. America and Microsoft Corp. combined spent $93.7 million to advertise their latest consoles on U.S. television, as reported in the Wall Street Journal based on estimates provided by research firm iSpot.tv. Total video game television advertising spend for the period was $226.5 million. Between the two console makers Sony spent $59 million to support the PS4 versus Microsoft’s $34.7 mill…..
JULY 3, 2014 • During the first five months of 2014 Sony Computer Ent. America and Microsoft Corp. combined spent $93.7 million to advertise their latest consoles on U.S. television, as reported in the Wall Street Journal based on estimates provided by research firm iSpot.tv. Total video game television advertising spend for the period was $226.5 million. Between the two console makers Sony spent $59 million to support the PS4 versus Microsoft’s $34.7 mill…..
Read More Sony and Microsoft Spend $94 Million on Video Game Television Advertising

$399 Microsoft Xbox One without Kinect

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MAY 13, 2014 • Starting June 9 during this year’s Electronic Entertainment Expo in Los Angeles, Microsoft Corp. will distribute a new $399 Microsoft Xbox One SKU without a Kinect motion and sound input peripheral included in the box. The SKU will be available in all cur…..
MAY 13, 2014 • Starting June 9 during this year’s Electronic Entertainment Expo in Los Angeles, Microsoft Corp. will distribute a new $399 Microsoft Xbox One SKU without a Kinect motion and sound input peripheral included in the box. The SKU will be available in all cur…..
Read More $399 Microsoft Xbox One without Kinect

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