Impact: While initially a premium consumer experience, Starbucks has been mass market oriented for years with 17,000 locations worldwide and 11,000 in the U.S. While this is less than McDonalds, it is still ubiquitous to the consumer and a sign that digital content distribution is on its way towards consumer ubiquity as well. Convenience store 7-11 is currently offering Zynga downloadable game content to consumers through product codes on packaging of in store purchases, thus it is not entirely unlikely that certain promotional game content could be distributed through Starbucks.