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The completion of the Microsoft acquisition of Activision Blizzard launches a new era for the video game industry. After years of struggle Microsoft has bought itself a position as a leading industry force. The overall impact will be huge but remains uncertain. However, we can start sketching out the major players and how this battle for market control is likely to play out. Microsoft is Now Largest Video Game Publisher In recen…..
For its fourth fiscal quarter ending 6/30/2023, Microsoft reported gaming revenue was up 1% year-over-year. Xbox content and services grew 5% while Xbox hardware declined 13%. Analysis Microsoft’s video game performance continues to significantly underperform the industry. The poor sales for Xbox hardware is in stark contrast to record sales for Sony’s PlayStation 5. …..
The U.K. Competition and Markets Authority (CMA) has announced that it is blocking the proposed Microsoft purchase of Activision Blizzard. Does this mean the deal is dead? The answer is complex. Summary: AKA Just Give Me the Answer DFC gets a ton of questions on this subject so we are providing a full summary of events here. However, for the quick summary: No the deal is not dead! However, Microsoft will likely need to make further compromises to appea…..
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