SCEE Cuts PS3 Price
JULY 13, 2007 • On the last day of the E3 Business & Media Summit, SCEE president David Reeves throws cold water on the American division's PS3 price cut – calling it a temporary measure to clear excess inventory in
60GB PS3 Now $499 at Circuit City
JULY 7, 2007 • After a slew of rumors regarding an impending price reduction, Circuit City stores begin selling the 60GB PlayStation 3 for $499 early after print circular advertised the console at that price effective July 15. On July
PS3 Reaches 50K In Australia
JULY 5, 2007 • According to the GfK Group, the PlayStation 3 took 13 weeks to attain sales of 50,000 units in Australia since its March 23 launch. The research firm said it took three weeks for the Wii to
Xbox 360 Elite Hits Japan
JULY 5, 2007 • Microsoft Games Studios announces that it will launch its black Xbox 360 Elite in Japan on Oct. 1 for will sell for ¥47,800 yen ($390). The unit sells for $479 in theU.S."The decision on the pricing
Wii Gets Dev Love
JULY 1, 2007 • According to Daily Variety, major Japanese third-party publishers are increasing their Wii development budgets in comparison to the PlayStation 3. Namco Bandai will up its Nintendo titles by 109% to 115; Sega by 96% to 49;
EA Restructures
JUNE 18, 2007 • In an effort to streamline decision making, speed new ideas to market, and better manage its global business, Electronic Arts announced that it would restructure its operations into four new groups. EA Games – Under label


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