For Over 25 Years DFC Intelligence Analysts Have Been Cited For Insights on the Video Game Industry

David Cole of DFC Intelligence is a widely quoted analyst sought out by leading business press including Bloomberg, The Wall Street Journal, Reuters, USA Today and Forbes as well as video game media including Game Developer (Gamasutra),, and many more. Reporters appreciate the candor DFC Intelligence provides in interviews which helps to influence stories, opinions and overall coverage. DFC values the role that media play in the gaming space and strives to be as accessible as possible to provide comments on companies, markets, technologies, titles and strategy.

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CONSUMERS EXPECTED TO SPEND $40 BILLION ON CUSTOM PC GAME HARDWARE BY 2021 May 22, 2017 SAN DIEGO, CALIF. – Market analyst firm DFC Intelligence has issued a series of new research products focused on the emerging PC game consumer. These are younger game consumers that would like to play more high-end games on PC but are currently limited by hardware performance. These consumers are most likely to buy high-end PCs and accessories …..
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PLAYSTATION 4 AND PC HAVE THE STRONGEST PRODUCT LINE-UP April 24, 2017 SAN DIEGO, CALIF. – Market analyst firm DFC Intelligence has released the latest series of reports in its subscription game forecasting service that takes a look at the outlook for upcoming major PC and console games for 2017 and beyond. This service looks at 250 games scheduled for rele…..
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MOBILE GAMES DRIVE GROWTH IN 2016 March 27, 2017 SAN DIEGO, CALIF. – Video Game Industry analyst firm DFC Intelligence has issued its latest forecast for the global video game market that …..
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CONSUMERS EXPECTED TO SPEND $30 BILLION ON CUSTOM PC GAME HARDWARE IN 2017 February 22, 2017 SAN DIEGO, CALIF. – Market analyst firm DFC Intelligence has issued a series of new products and services focused on the video game and PC game hardware and software industry.  These products include a new report on gamer PC hardware, a new service on upcoming video games and an iOS app designed for the game development community……
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UNIT SALES EXPECTED TO REACH 40 MILLION BY 2020 January 23, 2017 SAN DIEGO, CALIF. – Video Game Industry analyst firm DFC Intelligence has issued a new brief with forecasts for the Nintendo Switch game system scheduled to launch March 3 of this year. Current forecasts for the system are to obtain cumulative hardware unit sales of 40 million by the end of 2020. This is almost three times what the Nintendo Wii U sold in its f…..
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ONE AREA WHERE OPTIMISM HAS BEEN TEMPERED IS THE CONSOLE VIDEO GAME MARKET December 5, 2016 SAN DIEGO, CALIF. – The latest DFC Intelligence Worldwide Video Game Forecasts presented a strong growth scenario for the overall game industry through the next five years. However, one area where the optimism has been tempered is the console video game market. While DFC has raised its forecast for the Nintendo Switch, forecasts for …..
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Video Game Hardware Forecasts

DFC Lowers 2022 Video Game Console Forecast

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As the first quarter of 2022 comes to an end video game console shortages remain a major issue. Sales potential for both hardware and software has been limited and will remain as an issue throughout the rest of the year. While market growth is still expected, DFC’s forecasts have been lowered in expectation of limited supply. The latest DFC Intelligence forecasts expect 4% growth in the video ga…..
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PlayStation VR2

Opportunities Abound In Soaring Metaverse and Cloud Game Markets

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Quantifying the market potential for emerging areas like the metaverse, MILEs, VR and AR is a crucial but difficult challenge. It becomes a question of strike too early and go bankrupt or ignore the opportunity and miss out entirely. The good news is that many of these areas have been pioneered and many benchmarks indicate that there truly is gold in the hills. In December DFC Intelligence published a report on Cloud Gaming an…..
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Embracer Group Embraces a Transmedia Strategy

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So far in 2022 the story of the video game industry has been all about acquisition and consolidation. Both announced and potential deals raise many questions about the future competitive landscape as well what consumers and investor can expect. One company that is following an aggressive and interesting strategy is the Swedish based Embracer Group. Originally founded by Lars Wingefors as Nordic Games, the company specialized in distribution and publishing niche games in Europe that wer…..
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Can Transmedia Marketing Drive PlayStation Software Sales?

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On Friday February 18, PlayStation is seeing two major releases focused on its software brands. Sony Pictures is releasing the big budget action movie Uncharted based on the video game series. Horizon Forbidden West is the much-anticipated sequel to one of PlayStation 4’s best ever titles. These two products are a huge opportunity for PlayStation to promote its exc…..
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Bungie Should Help PlayStation Expand Into the Metaverse

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After a couple weeks of Microsoft and Xbox dominating the news, there are now some major Sony PlayStation announcements to discuss. In the backdrop of continued major product shortages, Sony plans to purchase game developer Bungie for $3.6 billion. Hopefully this acquisition will allay some concerns that Sony will not remain competitive in the emerging video game space. On paper, Sony buying Bungie makes a great deal of sense. The timing of the purchase, on the heels of Microsoft acqui…..
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Will Microsoft Acquisition of Activision Blizzard Go Through?

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The proposed acquisition of Activision Blizzard (NASDAQ: ATVI) by Microsoft is massive by any standards. Of course, it raises many questions. The video game industry is trying to gauge the potential impact of the deal. However, the bigger issue is what are the chances of this deal going through? And if it does occur how long will it take? When Microsoft announced it was buying Activision Blizzard for $95 a share the stock was tradin…..
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Throughout the years, DFC Intelligence has offered commentary on key topics of the time and has proven itself to be a reliable prognosticator of what’s current and what’s next in video gaming.

DFC Intelligence was an early tracker of online games and the movement to digital delivery. The Los Angeles Times and Salon are two examples of publications that contacted DFC to look ahead to online trends.

In both cases the major issue was how can the market grow and how many products can it support?

In 2002, The Los Angeles Times asked if Online Players Game for More Titles? The same year Salon did a deep piece on Showdown in cyberspace: Star Wars vs. The Sims

DFC was a pioneer in tracking the growth of a video game market in China.  Back in 2006 when there was no market the South China Morning Post quoted DFC on China as having major growth potential.  Of course, DFC underestimated that growth potential as China is now the world’s leading video game market.

In May 2006 South China Morning Post discussed an Alliance set to drive China gaming. DFC Intelligence discussed market size.

The Financial Times and Wall Street Journal were two publications that started to look at how online games might pioneer new business models and expand the audience. The focus was on mass market games going online. At the time, DFC Intelligence was working closely with companies like Lego and Disney to explore the market growth opportunities that exploded over the next decade.

In 2007 the Financial Times quoted DFC in an article about how Online extras drive computer games market. In 2009, the Wall Street Journal looked at the efforts of Disney, Lego, Marvel and others in Online Gaming: The Family Edition.

The past decade has seen enormous interest in the idea of cloud games, or what is now often called a Netflix for games. This trend has come and gone and saw its latest hype cycle in late 2019 when Google launched the Stadia service. As always, DFC Intelligence was around to burst a bubble in the latest big new thing, even as cloud games still have a big future.

The cloud game trend will only heat up in 2021 with new services from Microsoft and Amazon. This is a complicated on which DFC has a great deal to say. There will likely be some successful services but the competition will be stiff.

In October 2019, Investor’s Business Daily expressed DFC’s skepticism on new cloud services in Cloud Ventures Look to Upend the Traditional Video Game Business. In November 2019, Tech News World cut right to the chase with Early reviews suggest Google Stadia Needs More Time in the Oven. In early 2019, DFC was skeptical about Apple’s rumored game subscription service, but when the service launched at the end of the year we were impressed.

New video game hardware systems are the biggest news generator for the video game industry. DFC has a solid track record of assessing sales potential

The first console generation DFC forecasted in detail was for the 1995/1996 launch of the Sega Saturn, Sony PlayStation and Nintendo 64. Admittedly our forecasting was not as sophisticated. However, DFC was vocal about the long-term potential for dedicated console at a time when many analysts believed that personal computers would make consoles obsolete.

One of DFC’s first quotes was in Newsweek on the launch of the Nintendo 64. In describing the “incredible marketing” around Nintendo’s Hot Box we stated the core theme of the importance of marketing,

In 1999, the Los Angeles Times looked to DFC to analyze the market for new console systems. At the time the Sony PlayStation 2 and Sega Dreamcast were preparing for launch. The article was interesting because it quoted Kevin Bachus of Microsoft on why PCs were better than consoles. Bachus was a key pioneer behind the original Xbox which launched two years later.

Seduced by the Game Los Angeles Times May 1999

For the 2005/2006 launch of the Xbox 360, PlayStation 3 and Nintendo Wii, DFC Intelligence was more vocal in its opinion. Sony’s strategy was a mistake in DFC’s opinion and that was famously expressed in a piece entitled Could Sony go From First to Worst? Sony had a huge lead with the PS2, but DFC thought the company was opening the door for Nintendo and Microsoft. At the time this was a contrary opinion but it proved to be correct.

A month before the PS3 launch Business Week/Bloomberg asked DFC analyst David Cole to write an opinion piece entitled Console Wars Fought on Many Fronts. Gamasutra revisited the infamous 2006 DFC prediction in June 2007.

With the 2012/2013 launch of new systems, DFC’s analysis of the situation had flipped. This time it was Microsoft’s strategy that was questioned. DFC went on the record as saying that the PlayStation 4 would likely do very well with weaker offerings from both Microsoft and Nintendo. This proofed correct as the Wii U was one of Nintendo’s biggest failures and the PS4 outsold the Xbox One by about 2-to-1. While some observers claimed DFC was on Sony’s payroll the, at-the-time, pessimistic DFC forecasts for Microsoft and Nintendo were actually too high.

In Battle of the Boxes, the Economist talked to DFC about Microsoft’s strategy to try and conquer the living room.

In 2012, CNN quoted DFC in an article entitled Why Console Gaming is Dying? This was not our opinion but our analysis could definitely be used to make that argument.

The 2020 launch of the PlayStation 5 and Xbox Series X/S is a huge news story continuing into 2021. As details about the new systems were unveiled, DFC became increasingly vocal about its opinion. DFC now forecasts that the PlayStation 5 will significantly outsell the Xbox systems. However, this has become an increasingly complicated issue that is about more than just pure hardware sales. Increasingly consoles are becoming a platform to sell multiple services and the short-term versus long-term outlook is a complicated issue. To see some of DFC’s recent media insights. Check out some of these articles.

DFC Intelligence was fairly bullish about the Switch launch. For the first three years of the system Switch sales met our expectations. However, sales exploded with the COVID crisis of 2020. In 2021, a major focus will be on the sales potential for Nintendo products.

Analysis around Nintendo products has been a long-term topic for DFC Intelligence. Nintendo has proven how to capture revenue from rereleasing older video game products. This is a trend that many companies may look to capitalize on in coming years.

In late 2016 the New York Times asked DFC’s opinion on the NES Classic. A major theme of DFC analysis has been how video game companies can capture nostalgia and not necessarily focus on the bleeding edge.

A 2014 CNBC video piece interviewed DFC analyst David Cole on how Nintendo software did well despite poor hardware performance.

DFC Intelligence did detailed work on the 2007/2008 merger of Activision and Vivendi Universal to create Activision Blizzard. This included custom analysis for government regulators looking at anti-trust aspects. DFC data was used to show that the market for online games was much larger than the big open world MMO games that dominated the headlines at the time.

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A recent merger was the late 2020 acquisition of Zenimax Media/Bethesda Studios for $7.5 billion. DFC had done extensive work for investors over the years evaluating the value of Zenimax holdings.

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DFC Intelligence has been tracking mobile games for year and published early reports on the rise of the iPhone and gaming on smartphones and tablets.

In 2009, the Wall Street Journal talked to DFC about how the iPhone was driving growth in mobile games.

This was followed by an article on how Apple was becoming Nintendo’s leading rival.

Wall Street Journal

As the mobile game market has boomed, a major area of interest is in the ability of companies to launch high-end games and services for mobile devices.

In early 2019, Tech News World contacted DFC about Apple’s rumored new game subscription service. This eventually launched in launched in late 2019 as Apple Arcade.

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A major focus of DFC Intelligence is on changing ways companies are able to generate revenue from video game consumers.

This incudes areas like the emergence of games as a service and free-to-play games in first Asia and later on a global basis.

It also includes many diverse areas such as subscription models, advertising in video games, player to player wagering, building a metaverse and many more.

Variety looked to DFC to focus on advertising in video games.

The idea of wagering in video games has been around for years. In late 2020, Bloomberg came to DFC for an overview of this segment that DFC has helped investors cover for years.

DFC Intelligence frequently is asked to comment on sales potential for major upcoming product releases.

The specialty of DFC is sales and market potential for products or product categories. DFC regularly conducts private briefings on sales potential for companies and products.

Product and company analysis is made on a case-by-case basis.

See links for examples of past quotes.

In May 2020, Amazon launched its first major video game. DFC discussed with Reuters and CNN why Amazon’s game development strategy was flawed.

Bloomberg did a similar piece on the Amazon game release. Amazon game development. This was followed in January 2021 by a detailed analysis of struggles at Amazon Game Studios.

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Ouya was one of many startups looking to compete in the game console space. Reuters reported on this in 2013 using DFC numbers for context.

Reuters also contacted DFC to look at the category of online mystery games.

For many years, the annual E3 show in Los Angeles was a popular time for new product reveals. DFC always helped journalists looking to cover the hot news from the show.

USA Today