{"id":9381,"date":"2010-05-19T14:57:52","date_gmt":"2010-05-19T21:57:52","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=9381"},"modified":"2018-08-09T19:49:51","modified_gmt":"2018-08-09T19:49:51","slug":"avatar-sells","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/avatar-sells\/","title":{"rendered":"Avatar the Game Has Solid Sales"},"content":{"rendered":"<div id=\"attachment_9382\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-9382\" loading=\"lazy\" class=\"wp-image-9382 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2013\/07\/avatar-the-game-S-e1429852438933.jpg\" alt=\"Avatar the game has sold almost 3 million units.\" width=\"390\" height=\"212\" \/><p id=\"caption-attachment-9382\" class=\"wp-caption-text\">Avatar the game has sold almost 3 million units.<\/p><\/div>\n<p style=\"text-align: justify;\">MAY 19, 2010 \u2022\u00a0Despite being uniformly panned by reviewers, Avatar The Game has generated respectable unit sales for publisher Ubisoft. Since its Dec. 1 release the title has generated 2.7 million in sales on all platforms, with sales picking up with the April 22 DVD release of the film.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: DFC Intelligence has always maintained that a popular license can drive sales of a mediocre title. Avatar definitely fell into that category.\u00a0 Not only was it the most popular movie of all time, but it was perfect material for a video game audience.\u00a0 The bad news is if the game had been a little better it could have easily doubled sales.\u00a0 However, trying to create a quality game is by itself a difficult task.\u00a0 Trying to time it with a movie release may simply be too much.\u00a0 So in this case settling for a mediocre title with solid sales is not necessarily bad.\u00a0 What doesn&#8217;t work as well is reverse synergy where games are made into feature films.\u00a0 Over Memorial Day weekend, Disney released the film Prince of Persia: The Sands of Time based on the Ubisoft franchise of the same name.\u00a0 The movie was widely panned by critics and had disappointing box office sales.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAY 19, 2010 \u2022\u00a0Despite being uniformly panned by reviewers, Avatar The Game has generated respectable unit sales for publisher Ubisoft. Since its Dec. 1 release the title has generated 2.7 million in sales on all platforms, with sales picking up with the April 22 DVD release of the film. Impact: DFC Intelligence has always maintained [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[168,78],"tags":[451,179,12],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/9381"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=9381"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/9381\/revisions"}],"predecessor-version":[{"id":16845,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/9381\/revisions\/16845"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=9381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=9381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=9381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}