{"id":9356,"date":"2010-05-05T14:09:21","date_gmt":"2010-05-05T21:09:21","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=9356"},"modified":"2018-08-09T19:55:16","modified_gmt":"2018-08-09T19:55:16","slug":"battle-net-goes-social","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/battle-net-goes-social\/","title":{"rendered":"Battle.net Goes Social"},"content":{"rendered":"<div id=\"attachment_9358\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-9358\" loading=\"lazy\" class=\"wp-image-9358 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2010\/05\/Battlenet-S-e1429853066610.jpg\" alt=\"Battlenet-S\" width=\"390\" height=\"278\" \/><p id=\"caption-attachment-9358\" class=\"wp-caption-text\">Blizzard is working hard to add social features to Battle.net.<\/p><\/div>\n<p style=\"text-align: justify;\">MAY 5, 2010 \u2022\u00a0Blizzard Ent. has long been interested in further promoting social interaction with players of it various titles via the studio&#8217;s Battle.net service \u2013 the new Real ID feature that better identifies friends, for example. What came as a surprise was the news that Battle.net would integrate with Facebook starting with StarCraft II. Players will be able to transfer Facebook friends to their Battle.net friends list. In related news, Blizzard announced that StarCraft II wold be completely localized in Latin America&#8230; with a catch. With their retail purchase, Latin Amercian players in Argentina, Chile and Mexico will have only six months of access to the single-player campaign and multiplayer play through the new version of Battle.net. Continued StarCraft II play beyond the time included with the initial purchase will be available via 30-day and 60-day subscription options. Pricing for these options were not announced.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: There is no doubt that in terms of number of users and social interaction between users, Facebook is huge.\u00a0 Facebook has become an important viral marketing tool for many types of products.\u00a0 Companies like Zynga showed how Facebook could be used to rapidly build a product&#8217;s success.\u00a0 So if a company wants to increase social interaction among players it makes sense to integrate with Facebook because they are already promoting that social interaction.\u00a0 Also as we have noted in some of our reports, Facebook has had tremendous success in Latin America.\u00a0 Countries like Argentina, Chile and Mexico have over 5 million Facebook users each.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAY 5, 2010 \u2022\u00a0Blizzard Ent. has long been interested in further promoting social interaction with players of it various titles via the studio&#8217;s Battle.net service \u2013 the new Real ID feature that better identifies friends, for example. What came as a surprise was the news that Battle.net would integrate with Facebook starting with StarCraft II. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[78,66],"tags":[161,142,130],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/9356"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=9356"}],"version-history":[{"count":7,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/9356\/revisions"}],"predecessor-version":[{"id":16850,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/9356\/revisions\/16850"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=9356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=9356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=9356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}