{"id":8282,"date":"2011-09-07T13:39:20","date_gmt":"2011-09-07T20:39:20","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=8282"},"modified":"2018-07-18T18:33:03","modified_gmt":"2018-07-18T18:33:03","slug":"bf3-pre-orders-top-1-25m","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/bf3-pre-orders-top-1-25m\/","title":{"rendered":"Battlefield 3 Pre-Orders Top 1.25 Million"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-13570\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2011\/09\/1Battlefield-3-Cover-S.png\" alt=\"1Battlefield-3-Cover-S\" width=\"281\" height=\"400\" \/>SEPT. 7, 2011 \u2022 Electronic Arts said 1.25 million pre-orders had been taken for its upcoming Battlefield 3. That number tracked ahead of Battlefield: Bad Company 2, which has sold more than 5 million units on all platforms.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: The $100 million plus marketing campaign for Battlefield 3 was well under way several months before the end of October launch. This will be EA&#8217;s attempt to go up against Activision&#8217;s Call of Duty franchise, the top selling first-person shooter series of all-time.\u00a0 Battlefield 3 is the type of big budget product where anything less than 10 million units in sales will be considered a disappointment.\u00a0 The massive success of these games is a clear indication that even in the face of social network games and free-to-play consumers, consumers still like to spend big money on the blockbusters.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEPT. 7, 2011 \u2022 Electronic Arts said 1.25 million pre-orders had been taken for its upcoming Battlefield 3. That number tracked ahead of Battlefield: Bad Company 2, which has sold more than 5 million units on all platforms. Impact: The $100 million plus marketing campaign for Battlefield 3 was well under way several months before [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[168,78,66],"tags":[53,69],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8282"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=8282"}],"version-history":[{"count":6,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8282\/revisions"}],"predecessor-version":[{"id":16559,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8282\/revisions\/16559"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=8282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=8282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=8282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}