{"id":8278,"date":"2011-09-07T13:37:13","date_gmt":"2011-09-07T20:37:13","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=8278"},"modified":"2018-07-18T18:34:00","modified_gmt":"2018-07-18T18:34:00","slug":"peter-dille-hired-by-tapjoy","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/peter-dille-hired-by-tapjoy\/","title":{"rendered":"Peter Dille Hired by Tapjoy"},"content":{"rendered":"<div id=\"attachment_10591\" style=\"width: 277px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-10591\" loading=\"lazy\" class=\"size-full wp-image-10591\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2011\/09\/Dille-S.jpg\" alt=\"Peter Dille has joined Tapjoy.\" width=\"267\" height=\"400\" \/><p id=\"caption-attachment-10591\" class=\"wp-caption-text\">Peter Dille has joined Tapjoy.<\/p><\/div>\n<p style=\"text-align: justify;\">SEPT. 7, 2011 \u2022 Mobile monetization firm Tapjoy has hired former Sony Computer Entertainment America executive Peter Dille as its chief marketing officer. More than 10,000 apps feature Tapjoy\u2019s service that inserts ads into iOS and Android gameplay. Dille was a senior VP\u00a0 at SCEA before leaving in March.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: This is the sign of another major shift in the game industry.\u00a0 Increasingly long-time industry executives are leaving the comfort of established companies to work for venture funded startups.\u00a0 Tapjoy has received over $70 million in venture funding, so they are able to attract experienced executives like Dille.\u00a0 Dille had worked at SCEA for a total of 14 years since 1991, with about 6 years at THQ from around 1999 to 2006.\u00a0 His departure shows the challenge the established companies face trying to retain talent in the face of competition from well-funded startups that offer much more potential upside.\u00a0\u00a0\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEPT. 7, 2011 \u2022 Mobile monetization firm Tapjoy has hired former Sony Computer Entertainment America executive Peter Dille as its chief marketing officer. More than 10,000 apps feature Tapjoy\u2019s service that inserts ads into iOS and Android gameplay. Dille was a senior VP\u00a0 at SCEA before leaving in March. Impact: This is the sign of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[313,40,78],"tags":[129,389],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8278"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=8278"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8278\/revisions"}],"predecessor-version":[{"id":13572,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8278\/revisions\/13572"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=8278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=8278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=8278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}