{"id":8194,"date":"2011-02-26T12:44:44","date_gmt":"2011-02-26T20:44:44","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=8194"},"modified":"2018-07-26T17:56:17","modified_gmt":"2018-07-26T17:56:17","slug":"news-corp-likes-making-fun","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/news-corp-likes-making-fun\/","title":{"rendered":"News Corp. Likes Making Fun"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-9972\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2011\/02\/making-fun-S.jpg\" alt=\"making-fun-S\" width=\"343\" height=\"400\" \/>FEB. 26, 2011 \u2022 After many starts and stops over the years, Rupert Murdoch is returning to the video game business. His News Corp.&#8217;s Digital Media Division purchased Making Fun, a social-game startup headed by Lee Crawford who helped cofound Twofish, and PlayFirst cofounder John Welch. Making Fun will be tasked with developing games for social networking and mobile platforms.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: News Corp.&#8217;s high profile investments in social networking and the game business have not quite panned out as expected.\u00a0 In 2005, News Corp. bought MySpace, at the time the leading social network site, for $580 million.\u00a0 At the time it seemed like a bargain, but MySpace has been eclipsed by Facebook and is now hemorrhaging money.\u00a0 News Corp. has hired Allen &amp; Company to try and unload MySpace.\u00a0 Also in 2005, News Corp made a major investment in the game space by buying game media company IGN Entertainment for $650 million.\u00a0 A key asset of IGN was the Direct2Drive digital distribution service.\u00a0 However, like MySpace, Direct2Drive saw a competitor grab the vast bulk of market growth.\u00a0 In this case Valve&#8217;s Steam service.\u00a0 The deal with Making Fun is a much smaller investment in a startup company. In this case it is a chance for News Corp to get in on the ground and try and build a company from scratch.\u00a0 It will be interesting to watch how this much different approach works.\u00a0\u00a0\u00a0 <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FEB. 26, 2011 \u2022 After many starts and stops over the years, Rupert Murdoch is returning to the video game business. His News Corp.&#8217;s Digital Media Division purchased Making Fun, a social-game startup headed by Lee Crawford who helped cofound Twofish, and PlayFirst cofounder John Welch. Making Fun will be tasked with developing games for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,78],"tags":[424,451,130],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8194"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=8194"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8194\/revisions"}],"predecessor-version":[{"id":13781,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/8194\/revisions\/13781"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=8194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=8194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=8194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}