{"id":7865,"date":"2012-01-25T08:13:05","date_gmt":"2012-01-25T16:13:05","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7865"},"modified":"2018-07-11T20:12:00","modified_gmt":"2018-07-11T20:12:00","slug":"tablet-sales-grow","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/tablet-sales-grow\/","title":{"rendered":"Tablet Sales Grow"},"content":{"rendered":"<div id=\"attachment_10871\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-10871\" loading=\"lazy\" class=\"wp-image-10871 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2012\/01\/ipad_nfs-S-e1427433220870.jpg\" alt=\"The jury is still out on how much revenue tablet games can generate.\" width=\"390\" height=\"309\" \/><p id=\"caption-attachment-10871\" class=\"wp-caption-text\">The jury is still out on how much revenue tablet games can generate.<\/p><\/div>\n<p style=\"text-align: justify;\">JAN. 25, 2012 \u2022 Apple Inc. announced that 15.4 million iPads had been sold during the Fourth Quarter of 2011. By comparison, 14.7 million HP PCs were sold during the same period (Gartner). According to Pew Internet, in North America, More than one in four individuals now own a tablet or e-book reader thanks to strong holiday sales. Between December and January, Pew says the number of North Americans owning a tablet or e-book reader jumped from 18% to 29%.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: The hardware eco-system continues to get more complex.\u00a0 Looking at the number of units sold is only a small part of the story.\u00a0 What is becoming critical is to understand how these units are being used and promoted.\u00a0 Tablets like the iPad, as well as the new e-readers from Amazon (Kindle Fire) and Barnes and Noble (Nook Color) focus on games as a key selling point.\u00a0 However, the reality is 1) most of these games are free or very low cost and 2) the type of game is very much strategy-focused with an emphasis on traditional board and card game applications.\u00a0 In other words it is much like how Free Cell functioned for Windows.\u00a0 Games are an initial selling point but not the key raison d&#8217; etre.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JAN. 25, 2012 \u2022 Apple Inc. announced that 15.4 million iPads had been sold during the Fourth Quarter of 2011. By comparison, 14.7 million HP PCs were sold during the same period (Gartner). According to Pew Internet, in North America, More than one in four individuals now own a tablet or e-book reader thanks to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[168,40,78],"tags":[55,389,359],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7865"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7865"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7865\/revisions"}],"predecessor-version":[{"id":13465,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7865\/revisions\/13465"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}