{"id":7844,"date":"2012-01-12T07:57:21","date_gmt":"2012-01-12T15:57:21","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7844"},"modified":"2018-07-11T20:17:54","modified_gmt":"2018-07-11T20:17:54","slug":"25-million-active-on-play4free","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/25-million-active-on-play4free\/","title":{"rendered":"25 Million Active Users on Electronic Arts&#8217; Play4Free"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-10853\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2012\/01\/play_4_free.jpg\" alt=\"play_4_free\" width=\"209\" height=\"161\" \/>JAN. 12, 2012 \u2022 More than 25 million people are actively playing titles from Electronic Arts&#8217; Play4Free label. Battlefield Heroes and Need for Speed World account for 10 million active players each, while the remaining 5 million is spread between Dragon Age Legends, Battleforge, and Lord of Ultima.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: The free-to-play (F2P) world has not taken off nearly as fast in Western markets as it did in Asia. While 25 million users sounds like a great deal, it does not equate to a great deal in terms of revenue.\u00a0 In the DFC reports on client-based, browser-based and social network games we provide business model analysis that shows what level of revenue can be expected at various numbers.\u00a0 Electronic Arts&#8217; reported numbers tend to indicate that even their most popular F2P games are generating less than $10 million a year.\u00a0 For a company the size of EA those figures have almost no bearing on the bottom line.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JAN. 12, 2012 \u2022 More than 25 million people are actively playing titles from Electronic Arts&#8217; Play4Free label. Battlefield Heroes and Need for Speed World account for 10 million active players each, while the remaining 5 million is spread between Dragon Age Legends, Battleforge, and Lord of Ultima. Impact: The free-to-play (F2P) world has not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,168,78],"tags":[53,88],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7844"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7844"}],"version-history":[{"count":7,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7844\/revisions"}],"predecessor-version":[{"id":16473,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7844\/revisions\/16473"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}