{"id":7837,"date":"2012-01-11T07:52:37","date_gmt":"2012-01-11T15:52:37","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7837"},"modified":"2018-07-11T20:20:31","modified_gmt":"2018-07-11T20:20:31","slug":"free-to-play-everquest-ii-draws-crowd","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/free-to-play-everquest-ii-draws-crowd\/","title":{"rendered":"Free-to-Play EverQuest II Draws Crowd"},"content":{"rendered":"<div id=\"attachment_10845\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-10845\" loading=\"lazy\" class=\"wp-image-10845 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2012\/01\/EQ-2-F2P-S-e1427433853182.jpg\" alt=\"Will they pay later?\" width=\"390\" height=\"244\" \/><p id=\"caption-attachment-10845\" class=\"wp-caption-text\">Will they pay later?<\/p><\/div>\n<p style=\"text-align: justify;\">JAN. 11, 2012 \u2022 Since becoming an F2P game back in December, EverQuest II has seen the number of new players jump by 300%, a 40% increase in daily logins, and 200% growth of in-game virtual item sales.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: When something of value is offered for free that consumers used to have to pay for you can expect user numbers to soar.\u00a0 The reported increase in EverQuest II numbers is actually relatively modest.\u00a0 With a pure subscription model the number of paying customers is close to 100%.\u00a0 For an F2P game having under 5% of users actually paying is not uncommon.\u00a0 So the number of users needs to increase by far more than just 300%.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JAN. 11, 2012 \u2022 Since becoming an F2P game back in December, EverQuest II has seen the number of new players jump by 300%, a 40% increase in daily logins, and 200% growth of in-game virtual item sales. Impact: When something of value is offered for free that consumers used to have to pay for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,78,66],"tags":[388,88,245,244,256],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7837"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7837"}],"version-history":[{"count":7,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7837\/revisions"}],"predecessor-version":[{"id":16477,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7837\/revisions\/16477"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}