{"id":7786,"date":"2010-09-25T22:26:01","date_gmt":"2010-09-26T05:26:01","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7786"},"modified":"2018-08-02T21:55:26","modified_gmt":"2018-08-02T21:55:26","slug":"zynga-buys-dextrose","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/zynga-buys-dextrose\/","title":{"rendered":"Zynga Buys Dextrose"},"content":{"rendered":"<div id=\"attachment_9712\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-9712\" loading=\"lazy\" class=\"wp-image-9712 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2010\/09\/aves_engine-S-e1429163420919.jpg\" alt=\"Dextrose has been working on its Aves Engine for browser games.\" width=\"390\" height=\"218\" \/><p id=\"caption-attachment-9712\" class=\"wp-caption-text\">Dextrose has been working on its Aves Engine for browser games.<\/p><\/div>\n<p style=\"text-align: justify;\">SEPT. 25, 2010 \u2022 Zynga has purchased German game engine developer Dextrose. The latter is known for its Aves engine, which supports high-end gameplay in a browser window. Dextrose will become Zynga Germany in Frankfurt.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: It is fairly obvious that Zynga is in trouble.\u00a0 With their new game, Frontierville, launched in June 2010, Zynga seemed compelled to make the game almost unplayable unless consumers spent money.\u00a0 This action alone shows that Zynga is struggling to monetize users.\u00a0 The purchase of Dextrose shows Zynga may be responding to falling usage of its key games off their 2009 and early 2010 peaks with an approach focused more on development.\u00a0 In other words, it shows a potential shift towards higher end content with more complex gameplay depth.\u00a0 These products will probably use existing Zynga\/Facebook business models, but the goal will be the content alone provides a compelling reason to purchase.\u00a0 Historically, \u201ccasual\u201d and \u201csocial\u201d gamers, despite the terms themselves being somewhat of misnomers, eventually have good conversion rates towards usage and purchase of higher end content.\u00a0 This may be a natural evolution of where at least some of Zynga\u2019s business needs to go.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEPT. 25, 2010 \u2022 Zynga has purchased German game engine developer Dextrose. The latter is known for its Aves engine, which supports high-end gameplay in a browser window. Dextrose will become Zynga Germany in Frankfurt. Impact: It is fairly obvious that Zynga is in trouble.\u00a0 With their new game, Frontierville, launched in June 2010, Zynga [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,78,134],"tags":[109,424,130,128],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7786"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7786"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7786\/revisions"}],"predecessor-version":[{"id":13899,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7786\/revisions\/13899"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}