{"id":7738,"date":"2010-09-08T21:48:19","date_gmt":"2010-09-09T04:48:19","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7738"},"modified":"2018-08-03T19:10:54","modified_gmt":"2018-08-03T19:10:54","slug":"vrignaud-to-amazon","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/vrignaud-to-amazon\/","title":{"rendered":"Andre Vrignaud to Amazon"},"content":{"rendered":"<div id=\"attachment_9677\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-9677\" loading=\"lazy\" class=\"size-full wp-image-9677\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2010\/09\/Andre-Vrignaud-S.jpg\" alt=\"Andre Vrignaud has left Microsoft for Amazon.com.\" width=\"300\" height=\"400\" \/><p id=\"caption-attachment-9677\" class=\"wp-caption-text\">Andre Vrignaud has left Microsoft for Amazon.com.<\/p><\/div>\n<p style=\"text-align: justify;\">SEPT. 8, 2010 \u2022 Amazon.com hired away Microsoft&#8217;s director of game platform strategy, Andre Vrignaud. Vrignaud had been with Microsoft since 2002, and has been an instrumental participant in the establishment of Xbox Live. For what purpose Amazon hired Vrignaud has not been disclosed.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: We had been surprised that Amazon.com had not seemed to be very aggressive in focusing on digital distribution of games. Vrignaud\u2019s hiring demonstrates Amazon\u2019s desire to have a large impact in the digital distribution of games, similar to its prior \u2013 and successful \u2013 efforts in digital music and especially ebook sales with the Kindle.\u00a0 Of course, DFC believes that as a core online retailer, Amazon is a major force to watch.\u00a0 Amazon\u2019s brand equity and general consumer audience reach should make it well equipped to make a significant impact in the games business as a major marketing and distribution channel.\u00a0 Furthermore, this impact could be felt in the short term.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEPT. 8, 2010 \u2022 Amazon.com hired away Microsoft&#8217;s director of game platform strategy, Andre Vrignaud. Vrignaud had been with Microsoft since 2002, and has been an instrumental participant in the establishment of Xbox Live. For what purpose Amazon hired Vrignaud has not been disclosed. Impact: We had been surprised that Amazon.com had not seemed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[313,78],"tags":[135,129,52],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7738"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7738"}],"version-history":[{"count":6,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7738\/revisions"}],"predecessor-version":[{"id":16769,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7738\/revisions\/16769"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}