{"id":7371,"date":"2011-04-18T18:51:13","date_gmt":"2011-04-19T01:51:13","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7371"},"modified":"2018-07-24T20:44:05","modified_gmt":"2018-07-24T20:44:05","slug":"wal-mart-acquires-kosmix","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/wal-mart-acquires-kosmix\/","title":{"rendered":"Wal-Mart Acquires Kosmix"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-10115 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2011\/04\/WalmartLabs-S-e1428384241787.png\" alt=\"WalmartLabs-S\" width=\"400\" height=\"133\" \/>APRIL 18, 2011 \u2022 Wal-Mart Stores Inc. acquired Mountain View, Calif.-based social media company Kosmix for an undisclosed sum. Kosmix&#8217;s founders and staff will now operate as @WalmartLabs, a new group at the retailer that will create technologies and businesses to support shopping via smartphones and online.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3366ff;\"><em><span style=\"color: #000080;\">Impact: We can see how Wal-Mart might emulate social coupon sites like Groupon and Living Social to push special offers to gamers and other customers. Given Wal-Mart&#8217;s market share and economies of scale, it would be very difficult for competitors to match the discounts the retailer could offer in such a scenario. All good news for tech-savvy consumers, but potentially another cut to the margins of product suppliers.<\/span>\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 18, 2011 \u2022 Wal-Mart Stores Inc. acquired Mountain View, Calif.-based social media company Kosmix for an undisclosed sum. Kosmix&#8217;s founders and staff will now operate as @WalmartLabs, a new group at the retailer that will create technologies and businesses to support shopping via smartphones and online. Impact: We can see how Wal-Mart might emulate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,78],"tags":[424,84],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7371"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7371"}],"version-history":[{"count":6,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7371\/revisions"}],"predecessor-version":[{"id":13750,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7371\/revisions\/13750"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}