{"id":7343,"date":"2011-04-11T18:23:14","date_gmt":"2011-04-12T01:23:14","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7343"},"modified":"2018-07-25T18:03:24","modified_gmt":"2018-07-25T18:03:24","slug":"hmv-used-game-app","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/hmv-used-game-app\/","title":{"rendered":"HMV Introduces App for Used Games"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-10079 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2011\/04\/hmv-S-e1428384704417.jpg\" alt=\"hmv-S\" width=\"400\" height=\"114\" \/>APRIL 11, 2011 \u2022 U.K. retailer HMV launched an app for iOS and Android users that can tell gamers what the current value of their used games is without having to come into a store. After scanning the title&#8217;s barcode the app shows the up-to-the-minute trade-in value, plus whatever trade-in values are in force at the time.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: This is a great example of how a brick and mortar retailer can benefit from growing consumer access to digital technology.\u00a0 In this case, the play is making consumers realize that their products have a certain amount of resale value at a retail store.\u00a0 This is a big difference between having to spend the time to actually go into a store and figure out what the value is. Furthermore, many products that are only digitally distributed do not have any resale value.\u00a0 Thus a retailer that combines the best of both physical and digital distribution could potentially have an interesting play as digital distribution grows.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 11, 2011 \u2022 U.K. retailer HMV launched an app for iOS and Android users that can tell gamers what the current value of their used games is without having to come into a store. After scanning the title&#8217;s barcode the app shows the up-to-the-minute trade-in value, plus whatever trade-in values are in force at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,280,78],"tags":[282,84],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7343"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7343"}],"version-history":[{"count":6,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7343\/revisions"}],"predecessor-version":[{"id":16640,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7343\/revisions\/16640"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}