{"id":7035,"date":"2010-03-21T10:11:18","date_gmt":"2010-03-21T17:11:18","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7035"},"modified":"2018-08-10T19:48:47","modified_gmt":"2018-08-10T19:48:47","slug":"steam-gets-micro-transactions","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/steam-gets-micro-transactions\/","title":{"rendered":"Steam Gets Micro-Transactions"},"content":{"rendered":"<div id=\"attachment_9246\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-9246\" loading=\"lazy\" class=\"wp-image-9246 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2010\/03\/SteamBrochure-S-e1429938792853.jpg\" alt=\"SteamBrochure-S\" width=\"390\" height=\"137\" \/><p id=\"caption-attachment-9246\" class=\"wp-caption-text\">Micro-transactions are coming to Steam.<\/p><\/div>\n<p style=\"text-align: justify;\">MARCH 21, 2010 \u2022 In a brochure detailing new features for its Steam service, Valve outlined support for micro-transaction in 2010. &#8220;Want to offer your customers a scabbard for their sword?\u00a0 New tires?\u00a0 The latest in night vision goggles?\u00a0 Now you can through micro-transaction support in Steamworks.\u00a0 Your item server can now be easily integrated with Steamworks so that Steam users can buy and instantly use the items they want \u2013 all without leaving the game.\u00a0 Steam handles all of the billing through the user\u2019s Steam account.&#8221;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3366ff;\"><em><span style=\"color: #000080;\">Impact: Valve&#8217;s Steam has clearly been the leader at the digital distribution of full-packaged games.\u00a0 However, the race for distributing virtual goods is still the wide open Wild West.\u00a0 A major advantage Steam has is a large user base of high-end games that could make a perfect upsell for virtual goods.\u00a0 Of course, there is talk about consumer resistance to paying a large upfront sum for a game and then having to buy items on top of that.\u00a0 But, the reality is that type of griping has not stopped consumer spending in the past.\u00a0 A game that provides constant entertainment for months or years at a time is clearly worthy of continued consumer spending.\u00a0 If consumers don&#8217;t like it they can move on to another product.\u00a0 We think that a microtransaction model will be an exciting way for developers to obtain significantly more revenue from their heaviest users.<\/span> \u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARCH 21, 2010 \u2022 In a brochure detailing new features for its Steam service, Valve outlined support for micro-transaction in 2010. &#8220;Want to offer your customers a scabbard for their sword?\u00a0 New tires?\u00a0 The latest in night vision goggles?\u00a0 Now you can through micro-transaction support in Steamworks.\u00a0 Your item server can now be easily integrated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,110,78],"tags":[88,84],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7035"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7035"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7035\/revisions"}],"predecessor-version":[{"id":14070,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7035\/revisions\/14070"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}