{"id":7022,"date":"2010-03-10T10:02:35","date_gmt":"2010-03-10T18:02:35","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=7022"},"modified":"2018-08-10T19:53:05","modified_gmt":"2018-08-10T19:53:05","slug":"swtor-eas-most-expensive-title","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/swtor-eas-most-expensive-title\/","title":{"rendered":"Star Wars: The Old Republic MMO EA&#8217;s Most Expensive Title"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-9234 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2010\/03\/star-wars-the-old-republic-S-e1429939111157.jpg\" alt=\"star-wars-the-old-republic-S\" width=\"400\" height=\"244\" \/>MARCH 10, 2010 \u2022 Electronic Arts chief financial officer Eric Brown told a gathering of financial analysts\u00a0 in New York City that Star Wars: The Old Republic MMO was the most expensive and largest ever development project, period, in the history of the company.\u00a0 Brown said a packaged game usually costs around $30 million to make at EA, but &#8220;any MMO costs significantly more than that.&#8221;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: DFC Intelligence has estimated that a high-end MMO product designed to compete on the level of World of Warcraft would probably require a development budget of $100 million or more.\u00a0 Of course, if this product is successful that development budget is easily justified as World of Warcraft now brings in over $1 billion a year at very high operating margins.\u00a0 The problem Electronic Arts faces is Star Wars: The Old Republic is looking to come out at a time when consumer willingness to commit to a high-end subscription is on the decline.\u00a0 With the growth of free-to-play games, that offer consumers a more gradual payment option to get introduced to a product, the Star Wars MMO will be an introducing marker of the future of consumer spending for PC online games.\u00a0 <\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARCH 10, 2010 \u2022 Electronic Arts chief financial officer Eric Brown told a gathering of financial analysts\u00a0 in New York City that Star Wars: The Old Republic MMO was the most expensive and largest ever development project, period, in the history of the company.\u00a0 Brown said a packaged game usually costs around $30 million to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,78,66],"tags":[348,53,245,12],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7022"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=7022"}],"version-history":[{"count":7,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7022\/revisions"}],"predecessor-version":[{"id":16882,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/7022\/revisions\/16882"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=7022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=7022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=7022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}