{"id":6997,"date":"2010-02-26T09:42:26","date_gmt":"2010-02-26T17:42:26","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=6997"},"modified":"2015-04-28T22:11:44","modified_gmt":"2015-04-29T05:11:44","slug":"ddo-adds-1m-users","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/ddo-adds-1m-users\/","title":{"rendered":"DDO Adds 1M Users"},"content":{"rendered":"<div id=\"attachment_9210\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-9210\" loading=\"lazy\" class=\"wp-image-9210 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2010\/02\/DDO-Free-S-e1430284274885.jpg\" alt=\"F2P boosts Turbine's MMO.\" width=\"390\" height=\"162\" \/><p id=\"caption-attachment-9210\" class=\"wp-caption-text\">F2P boosts Turbine&#8217;s MMO.<\/p><\/div>\n<p style=\"text-align: justify;\">FEB. 26, 2010 \u2022 Since taking the MMO to a free-to-play model last September, Turbine Inc. says more than 1 million new users have come to Dungeons &amp; Dragons Online: Eberron Unlimited. In addition, the franchise&#8217;s paid subscriber base has more than doubled, and franchise revenue has grown more than 500%.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3366ff;\"><em><span style=\"color: #000080;\">Impact: In 2009, we saw a measurable decline in the willingness of consumers to pay a $15 a month subscription.\u00a0 In the meantime, we have seen a significant increase in consumer&#8217;s willingness to pay for virtual goods.\u00a0 The economics are clear, if a consumer thinks they are going to spend over $15 a month it makes sense for them to pay for a subscription.\u00a0 However, under a free-to-play model if you can get three times as many people paying $5 a month the revenue is the same and it will depend on your operating and acquisition cost.\u00a0 The acquisition cost for a free game should be significantly below a premium subscription game.\u00a0 Furthermore, once you have consumers on board it is easy to get them to slowly bump up their spending levels without really realizing it.<\/span>\u00a0 \u00a0\u00a0\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FEB. 26, 2010 \u2022 Since taking the MMO to a free-to-play model last September, Turbine Inc. says more than 1 million new users have come to Dungeons &amp; Dragons Online: Eberron Unlimited. In addition, the franchise&#8217;s paid subscriber base has more than doubled, and franchise revenue has grown more than 500%. Impact: In 2009, we [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6997"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=6997"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6997\/revisions"}],"predecessor-version":[{"id":14079,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6997\/revisions\/14079"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=6997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=6997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=6997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}