{"id":6910,"date":"2009-12-01T22:16:26","date_gmt":"2009-12-02T06:16:26","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=6910"},"modified":"2015-05-09T21:49:21","modified_gmt":"2015-05-10T04:49:21","slug":"left-4-dead-2-sells-2m","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/left-4-dead-2-sells-2m\/","title":{"rendered":"Left 4 Dead 2 Sells 2M"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-9062 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2009\/12\/left4dead2-S-e1431233327970.jpg\" alt=\"left4dead2-S\" width=\"400\" height=\"250\" \/>DEC. 1, 2009 \u2022 Left 4 Dead 2 more than doubled the sales of its predecessor during its first month in\u00a0release, according to Valve Software. In that time the game moved more than 2 million copies worldwide. That figure includes retail and direct distribution sales via Valve&#8217;s Steam service.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: One factor we would chalk this up to is the power of spending money on marketing.\u00a0 The marketing campaign for the first title was about $10 million, while Valve claimed they were spending $25 million on Left 4 Dead 2.\u00a0 This was clearly a factor in driving sales as the title was also forced to compete with the massive launch of Call of Duty: Modern Warfare 2.\u00a0 This was another November sign that for the right product the market is still hotter than ever.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DEC. 1, 2009 \u2022 Left 4 Dead 2 more than doubled the sales of its predecessor during its first month in\u00a0release, according to Valve Software. In that time the game moved more than 2 million copies worldwide. That figure includes retail and direct distribution sales via Valve&#8217;s Steam service. Impact: One factor we would chalk [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6910"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=6910"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6910\/revisions"}],"predecessor-version":[{"id":14138,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6910\/revisions\/14138"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=6910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=6910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=6910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}