{"id":6599,"date":"2010-06-04T11:14:35","date_gmt":"2010-06-04T18:14:35","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=6599"},"modified":"2018-08-07T18:55:31","modified_gmt":"2018-08-07T18:55:31","slug":"lotr-goes-f2p","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/lotr-goes-f2p\/","title":{"rendered":"Lord of the Rings Online Goes Free-to-PLay"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-9494 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2010\/06\/lotro-logo-S-e1429511228796.jpg\" alt=\"lotro logo-S\" width=\"400\" height=\"208\" \/>JUNE 4, 2010 \u2022 A little over a month after Warner Bros. Interactive Ent. acquired MMO maker Turbine Inc., the latter announced that it was quickly transitioning its Lord of the Rings Online property into a free-to-play (F2P) business model. The revamped MMO will launch this fall in North America and Europe. Turbine had already taken its Dungeons and Dragons Online: Eberron Unlimited into F2P territory with great success last fall.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: It came as quite a surprise that Lord of the Rings went to a free-to-play model. Unlike Dungeons and Dragons, the Lord of the Ring franchise seems to be a strong enough brand to attract a premium subscription.\u00a0 Furthermore, we question how easy it is to turn a game designed for premium subscriptions into a F2P product.\u00a0 Our main question is was the conversion of DDO to a free model so successful that it clearly made economic sense to make the Lord of the Rings Online free?\u00a0 Another possibility is that Warner Bros is looking at a transmedia play for its Lord of the Ring properties.\u00a0 In this case the goal would be to use the free online game as a way to attract as many users as possible to the experience in the hopes of upselling them on the brand.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JUNE 4, 2010 \u2022 A little over a month after Warner Bros. Interactive Ent. acquired MMO maker Turbine Inc., the latter announced that it was quickly transitioning its Lord of the Rings Online property into a free-to-play (F2P) business model. The revamped MMO will launch this fall in North America and Europe. Turbine had already [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,78,66],"tags":[88,245],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6599"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=6599"}],"version-history":[{"count":7,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6599\/revisions"}],"predecessor-version":[{"id":16828,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/6599\/revisions\/16828"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=6599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=6599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=6599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}