{"id":5687,"date":"2009-05-27T15:04:00","date_gmt":"2009-05-27T22:04:00","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=5687"},"modified":"2013-05-10T19:54:55","modified_gmt":"2013-05-11T02:54:55","slug":"free-realms-reaches-2m-users","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/free-realms-reaches-2m-users\/","title":{"rendered":"Free Realms Reaches 2M Users"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-8617\" alt=\"freerealms-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2009\/05\/freerealms-S.jpg\" width=\"475\" height=\"242\" \/>MAY 27, 2009 \u2022 Two million unique users have registered to play Sony Online Entertainment&#8217;s Free Realms, a free-to-play MMO that launched on April 28. To date, 75% of the registrants were under age 17, with a significant 46% under 13.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Impact: Two million users sounds impressive, but the critical metric for a product like Free Realms is long term stickiness.\u00a0Over the next several months, DFC will be closely monitoring Free Realms to see how long users stay engaged with the product.\u00a0The goal is to have users playing for the long haul and thus buying products on a regular basis.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAY 27, 2009 \u2022 Two million unique users have registered to play Sony Online Entertainment&#8217;s Free Realms, a free-to-play MMO that launched on April 28. To date, 75% of the registrants were under age 17, with a significant 46% under 13. Impact: Two million users sounds impressive, but the critical metric for a product like [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5687"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=5687"}],"version-history":[{"count":4,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5687\/revisions"}],"predecessor-version":[{"id":8616,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5687\/revisions\/8616"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=5687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=5687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=5687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}