{"id":5638,"date":"2009-04-28T13:26:00","date_gmt":"2009-04-28T20:26:00","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=5638"},"modified":"2013-05-06T20:55:56","modified_gmt":"2013-05-07T03:55:56","slug":"the9-counters-with-world-of-fight","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/the9-counters-with-world-of-fight\/","title":{"rendered":"The9 Counters With World of Fight"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-8534\" alt=\"World of Fight-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2009\/04\/World-of-Fight-S.jpg\" width=\"450\" height=\"301\" \/>APRIL 28, 2009 \u2022 Having lost the Chinese World of Warcraft contract to Netease, The9 Ltd. has decided to compete with a new MMO of its own design: World of Fight. A temporary web site announcing the new MMO went live at <a href=\"http:\/\/www.wofchina.com\/\">www.wofchina.com<\/a>. Other Chinese publishers in the past have launched domestic games similar to foreign titles they have lost the rights to.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Impact: Individual Chinese games can be very profitable, but only if an operator can keep the rights to the product.\u00a0The9 generated about $250 million from online games in 2008.\u00a0Most of this was due to World of Warcraft.\u00a0Surprisingly the market seems somewhat bullish on The9&#8217;s prospects even without WoW.\u00a0 In early June The9&#8217;s stock (ADR:NTCY) was trading at around $11.\u00a0This was down from a July 2008 high of over $28, but not the complete collapse one might expect from losing such an important product.\u00a0\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 28, 2009 \u2022 Having lost the Chinese World of Warcraft contract to Netease, The9 Ltd. has decided to compete with a new MMO of its own design: World of Fight. A temporary web site announcing the new MMO went live at www.wofchina.com. Other Chinese publishers in the past have launched domestic games similar to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5638"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=5638"}],"version-history":[{"count":3,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5638\/revisions"}],"predecessor-version":[{"id":8533,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5638\/revisions\/8533"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=5638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=5638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=5638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}