{"id":5584,"date":"2009-04-22T08:34:39","date_gmt":"2009-04-22T15:34:39","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=5584"},"modified":"2013-05-06T20:16:09","modified_gmt":"2013-05-07T03:16:09","slug":"volvo-the-game","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/volvo-the-game\/","title":{"rendered":"Volvo: The Game"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-8514\" alt=\"Volvo_the_Game_S60_concept-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2009\/04\/Volvo_the_Game_S60_concept-S.jpg\" width=\"400\" height=\"250\" \/>APRIL 22, 2009 \u2022 Sweden&#8217;s SimBin Studio&#8217;s PC racer, Volvo: The Game, is slated for a free downloadable release at the end of May. The sponsored title allows players to race Volvo&#8217;s new S60 concept car, plus five other vehicles, on two racing tracks. Volvo: The Game is available in English, German, French, Italian and Spanish.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Impact: With the global distress in automobile sales, it&#8217;s reassuring to see not all carmakers have pulled back from their sponsored games. Compared to other advertising options, games can help keep brands alive in car consumers for a fraction of the cost of traditional media.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 22, 2009 \u2022 Sweden&#8217;s SimBin Studio&#8217;s PC racer, Volvo: The Game, is slated for a free downloadable release at the end of May. The sponsored title allows players to race Volvo&#8217;s new S60 concept car, plus five other vehicles, on two racing tracks. Volvo: The Game is available in English, German, French, Italian and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5584"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=5584"}],"version-history":[{"count":3,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5584\/revisions"}],"predecessor-version":[{"id":8513,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5584\/revisions\/8513"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=5584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=5584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=5584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}