{"id":5477,"date":"2011-11-02T21:58:29","date_gmt":"2011-11-03T04:58:29","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=5477"},"modified":"2018-07-17T17:54:49","modified_gmt":"2018-07-17T17:54:49","slug":"angry-birds-at-500m-downloads","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/angry-birds-at-500m-downloads\/","title":{"rendered":"Angry Birds at 500 Million Downloads"},"content":{"rendered":"<div id=\"attachment_10763\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-10763\" loading=\"lazy\" class=\"wp-image-10763 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2011\/11\/AB-Toy-S-e1427609440218.jpg\" alt=\"This plush toy symbolizes Angry Bird's amazing success.\" width=\"390\" height=\"299\" \/><p id=\"caption-attachment-10763\" class=\"wp-caption-text\">This plush toy symbolizes Angry Bird&#8217;s amazing success.<\/p><\/div>\n<p style=\"text-align: justify;\">NOV. 2, 2011 \u2022 Since it release in 2009, Rovio Mobile&#8217;s Angry Birds has registered more than 500 million downloads on various platforms. Rovio also says 300 million minutes a day are played in the game globally. That popularity has enabled the developer to ship more than 10 million Angry Birds toys across the world, and even publish a cookbook.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: Angry Birds is clearly a huge multi-platform, transmedia hit.\u00a0While it got started on the iOS that is not where it has generated the bulk of its revenue.\u00a0The toys generate more revenue than the iOS game.\u00a0 ome versions for other platforms are free and rely on advertising.\u00a0Other versions are more expensive than the $0.99 charged at the App Store ($1.99 for Angry Birds HD).\u00a0In short, the lesson from Angry Bird&#8217;s success is how to think multi-platform, multi-distribution channel.\u00a0 Rovio was successful because they used the App Store to create buzz and some initial revenue that allowed them to take Angry Birds universal.\u00a0 In other words, the APP Store became a means to a much larger end.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOV. 2, 2011 \u2022 Since it release in 2009, Rovio Mobile&#8217;s Angry Birds has registered more than 500 million downloads on various platforms. Rovio also says 300 million minutes a day are played in the game globally. That popularity has enabled the developer to ship more than 10 million Angry Birds toys across the world, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[168,40,78],"tags":[389,48],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5477"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=5477"}],"version-history":[{"count":6,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5477\/revisions"}],"predecessor-version":[{"id":16530,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5477\/revisions\/16530"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=5477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=5477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=5477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}