{"id":5407,"date":"2009-04-17T10:26:48","date_gmt":"2009-04-17T17:26:48","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=5407"},"modified":"2013-05-04T19:24:09","modified_gmt":"2013-05-05T02:24:09","slug":"paramount-bypasses-retail-for-trek","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/paramount-bypasses-retail-for-trek\/","title":{"rendered":"Paramount Passes Retail For Trek"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-8491\" alt=\"ST 1-Sht\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2009\/04\/Trek-One-Sheet-S.jpg\" width=\"270\" height=\"400\" \/>APRIL 17, 2009 \u2022 Emulating Warner Bros., which bypassed retail in making its Watchmen video game a download only game, Paramount Studios is distributing its Star Trek game connected to the franchise&#8217;s May theatrical release directly to Xbox Live and the PlayStation Network.\u00a0\u00a0 Pricing is expected to be around $15.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Impact: Trying to time the release of a high-end retail game to a new theatrical movie is a risky proposition.In most cases, the goal of a game-based movie is to drive some extra revenue and awareness for the product.With a lower cost\/time of development and distribution, combined with lower consumer expectations around a $15 price point, the new downloadable model may prove most efficient for timely tying in games with the launch of entertainment properties like movies.\u00a0\u00a0\u00a0\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 17, 2009 \u2022 Emulating Warner Bros., which bypassed retail in making its Watchmen video game a download only game, Paramount Studios is distributing its Star Trek game connected to the franchise&#8217;s May theatrical release directly to Xbox Live and the PlayStation Network.\u00a0\u00a0 Pricing is expected to be around $15. Impact: Trying to time the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5407"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=5407"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5407\/revisions"}],"predecessor-version":[{"id":8494,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5407\/revisions\/8494"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=5407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=5407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=5407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}