{"id":5395,"date":"2009-04-17T10:12:10","date_gmt":"2009-04-17T17:12:10","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=5395"},"modified":"2014-10-26T22:38:24","modified_gmt":"2014-10-27T05:38:24","slug":"netease-secures-wow","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/netease-secures-wow\/","title":{"rendered":"NetEase Secures WoW"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-12378\" alt=\"163-netease-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2009\/04\/163-netease-S.jpg\" width=\"450\" height=\"315\" \/>APRIL 17, 2009 \u2022 The9 was unable to renew its agreement with Activision Blizzard to operate World of Warcraft in China. The contract went to competitor NetEase. The title generated 93.8% of The9&#8217;s revenue. During the fourth quarter, World of Warcraft revenue was CNY 380 million ($55.6 million). Activision Blizzard was said to be demanding new terms that included receiving a higher percentage of revenues, plus active participation in Chinese operations. The new agreement will run for three years with a company affiliated with NetEase, which already has a joint venture relationship with Activision Blizzard to operate Starcraft II and Warcraft III in China.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Impact: Even a company as large as Activision Blizzard does not want to go it alone in China and needs to license its product to a Chinese operator.\u00a0 The main things a company looks for in a Chinese operator are government relations, localization resources, distribution reach and customer support.\u00a0 Of course, once a product becomes as successful as World of Warcraft, Activision Blizzard has much stronger leverage for negotiating.\u00a0 One issue may have been the fact that competitor Electronic Arts had acquired a minority stake in The9 back in 2007.\u00a0 This may be an indication that Chinese operators need to be careful about trying to work both sides of the fence.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 17, 2009 \u2022 The9 was unable to renew its agreement with Activision Blizzard to operate World of Warcraft in China. The contract went to competitor NetEase. The title generated 93.8% of The9&#8217;s revenue. During the fourth quarter, World of Warcraft revenue was CNY 380 million ($55.6 million). Activision Blizzard was said to be demanding [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5395"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=5395"}],"version-history":[{"count":6,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5395\/revisions"}],"predecessor-version":[{"id":12381,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5395\/revisions\/12381"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=5395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=5395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=5395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}