{"id":5292,"date":"2009-02-13T19:44:02","date_gmt":"2009-02-14T03:44:02","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=5292"},"modified":"2013-04-30T20:34:38","modified_gmt":"2013-05-01T03:34:38","slug":"msft-plans-retail-stores","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/msft-plans-retail-stores\/","title":{"rendered":"MSFT Plans Retail Stores"},"content":{"rendered":"<div id=\"attachment_8380\" style=\"width: 385px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-8380\" loading=\"lazy\" class=\"size-full wp-image-8380\" alt=\"A prototype retail design for a Microsoft retail store.\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2009\/02\/Retail_Experience_Center-S.jpg\" width=\"375\" height=\"281\" \/><p id=\"caption-attachment-8380\" class=\"wp-caption-text\">A prototype retail design for a Microsoft retail store.<\/p><\/div>\n<p>FEB. 13, 2009 \u2022 Following in Sony&#8217;s and Apple Inc.&#8217;s footsteps, Microsoft Corp. has plans to open its own retail stores. A small number of locations are planned at first. The company has long maintained a strong merchandising support team that has a track record of fixtures design. Microsoft has hired David Porter, who comes with 25 years experience with Wal-Mart Stores, to oversee where and when the Microsoft stores will be opened. Computers running Microsoft software, Xbox 360 systems and games, plus cell phones running Windows Mobile are expected to be featured.<\/p>\n<p><span style=\"color: #3366ff;\" data-mce-mark=\"1\"><em>Impact: Manufacturer branded retail stores are generally more about corporate branding as opposed to making a huge impact on the bottom line.\u00a0 Microsoft is a widely known name, but they do not necessarily have strong retail branding.\u00a0 The Xbox brand has gone a long way toward enhancing the &#8220;coolness&#8221; image of Microsoft.\u00a0 Having a retail store devoted solely to Microsoft products could help the company promote its long desired strategy of obtaining synergy among PC, console and mobile products.\u00a0\u00a0\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FEB. 13, 2009 \u2022 Following in Sony&#8217;s and Apple Inc.&#8217;s footsteps, Microsoft Corp. has plans to open its own retail stores. A small number of locations are planned at first. The company has long maintained a strong merchandising support team that has a track record of fixtures design. Microsoft has hired David Porter, who comes [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5292"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=5292"}],"version-history":[{"count":4,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5292\/revisions"}],"predecessor-version":[{"id":8379,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/5292\/revisions\/8379"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=5292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=5292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=5292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}