{"id":504,"date":"2012-05-10T01:30:23","date_gmt":"2012-05-10T01:30:23","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=504"},"modified":"2015-03-24T23:04:29","modified_gmt":"2015-03-25T06:04:29","slug":"tapjoy-funds-asian-startups","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/tapjoy-funds-asian-startups\/","title":{"rendered":"Tapjoy Funds Asian Startups"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-505\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2012\/05\/tapjoy-asia-fundWP.jpg\" alt=\"\" width=\"290\" height=\"145\" \/>MAY 10, 2012\u00a0<strong>\u25cf<\/strong> San Francisco-based Tapjoy, Inc., known for\u00a0providing monetization and distribution services, announced a $5 million to encourage and support developers throughout Asia in the innovation and growth of Free-to-Play mobile apps for the Android and iOS platforms. Asian developers who take part in the program get access to initial working capital, new user acquisition assistance through Tapjoy&#8217;s ad network, plus Tapjoy&#8217;s expertise in monetizing the free-to-play model.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: rgb(0, 0, 128);\"><em>Impact: Tapjoy is a well-funded company that has specialized in offer walls for the iOS and Android market.\u00a0\u00a0 Offer walls, or incentivized installs are somewhat controversial and are basically a distribution scheme where users are encouraged to download new applications by getting virtual currency in existing apps. Last year Apple began a crackdown on offer walls because they felt they artificially inflated the top download charts.\u00a0 Shortly after the crackdown Tapjoy announced a similar $5 million fund for developers to port their games from iOS to Android.\u00a0 Of course, there is a great deal in it for Tapjoy.\u00a0 Tapjoy gains the rights to be distributors of what could be the hot new mobile games.\u00a0 We imagine many Asian developers looking to enter new markets will jump at Tapjoy\u2019s offer.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAY 10, 2012\u00a0\u25cf San Francisco-based Tapjoy, Inc., known for\u00a0providing monetization and distribution services, announced a $5 million to encourage and support developers throughout Asia in the innovation and growth of Free-to-Play mobile apps for the Android and iOS platforms. Asian developers who take part in the program get access to initial working capital, new user [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/504"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":13416,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/504\/revisions\/13416"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}