{"id":484,"date":"2012-04-30T00:00:30","date_gmt":"2012-04-30T00:00:30","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=484"},"modified":"2018-07-09T22:13:43","modified_gmt":"2018-07-09T22:13:43","slug":"bn-spins-off-nook-tablet","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/bn-spins-off-nook-tablet\/","title":{"rendered":"Barnes and Noble Spins Off Nook Tablet"},"content":{"rendered":"<div id=\"attachment_485\" style=\"width: 238px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-485\" loading=\"lazy\" class=\"size-full wp-image-485\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2012\/05\/nookcolorWP.jpg\" alt=\"\" width=\"228\" height=\"290\" \/><p id=\"caption-attachment-485\" class=\"wp-caption-text\">Barnes &amp; Noble is teaming with Microsoft to promote the Nook tablet.<\/p><\/div>\n<p style=\"text-align: justify;\">APRIL 30, 2012\u00a0<strong>\u25cf<\/strong> Barns &amp; Noble plans to spinoff its Nook tablet business into a separate company in order to better compete with Amazon.com&#8217;s Kindle products. To that end, Microsoft Corp. is investing $300 million into the new company, and will own 17.6%. The partners hope to speed up of the launch of the Nook bookstore worldwide, as well as intoducing more Nook e-readers and tablets on a faster basis.\u00a0 In related news, Target Stores said it will stop selling Kindles in its locations. The retailer is not happy with Amazon&#8217;s encouraging consumers to browse Target&#8217;s stores to &#8220;showroom&#8221; products and then compare prices online.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: The Kindle Fire was Amazon\u2019s response to the Nook and its sales soared during the holiday 2011 season.\u00a0 As of mid-2012, around half of Android tablet devices sold were Kindles.\u00a0 The Nook has the potential to be a very competitive product with some investment.\u00a0 Amazon is of course a powerhouse, but Target pulling out is an example of a potential Achilles heel.\u00a0 While Barnes and Noble is a retailer, Amazon competes directly with ALL major retailers with a much deeper product line.\u00a0 Target finally realized that by selling a Kindle they were selling a device that could help put them out of business.\u00a0 It will be interesting to see if other retailers like Best Buy follow suit.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 30, 2012\u00a0\u25cf Barns &amp; Noble plans to spinoff its Nook tablet business into a separate company in order to better compete with Amazon.com&#8217;s Kindle products. To that end, Microsoft Corp. is investing $300 million into the new company, and will own 17.6%. The partners hope to speed up of the launch of the Nook [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,110,40,78],"tags":[52,389,359,84],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/484"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":7,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":16428,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/484\/revisions\/16428"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}