{"id":4427,"date":"2008-04-07T09:48:40","date_gmt":"2008-04-07T16:48:40","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=4427"},"modified":"2013-03-11T19:31:17","modified_gmt":"2013-03-12T02:31:17","slug":"disney-buys-into-china","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/disney-buys-into-china\/","title":{"rendered":"Disney Buys Into China"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-5964\" alt=\"disney-interactive-logo-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2008\/04\/disney-interactive-logo-S.jpg\" width=\"325\" height=\"277\" \/>APRIL 7, 2008 \u2022 Disney Interactive Studios made its first developer acquisition in China, GameStar Ltd. The Shanghai-based studio is best known for taking out-sourced work from publishers, including Disney. GameStar may create original IP for the Chinese market in the future.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Impact:\u00a0In 2006, the Walt Disney Internet Group signed a deal with leading China game company Shanda to bring Disney online games to China.\u00a0 As a large media company, Disney has a very different strategy for its online games.\u00a0 The focus is not so much on pure revenue generation, but instead a key goal is promoting the overall Disney brand.\u00a0 Of course, since so many Chinese consumers in the Disney demographic now play online games it makes sense to use games as a way to build the Disney brand.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APRIL 7, 2008 \u2022 Disney Interactive Studios made its first developer acquisition in China, GameStar Ltd. The Shanghai-based studio is best known for taking out-sourced work from publishers, including Disney. GameStar may create original IP for the Chinese market in the future. Impact:\u00a0In 2006, the Walt Disney Internet Group signed a deal with leading China [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/4427"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=4427"}],"version-history":[{"count":6,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/4427\/revisions"}],"predecessor-version":[{"id":5963,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/4427\/revisions\/5963"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=4427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=4427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=4427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}