{"id":3795,"date":"2007-10-09T08:38:29","date_gmt":"2007-10-09T15:38:29","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=3795"},"modified":"2013-03-03T18:38:59","modified_gmt":"2013-03-04T02:38:59","slug":"ps3-price-drops","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/ps3-price-drops\/","title":{"rendered":"PS3 Price Drops"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-3796\" alt=\"ps_3\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2013\/02\/ps_3.png\" width=\"355\" height=\"382\" \/>OCT. 9, 2007 \u2022 Sony Computer Ent. dropped the price of two PlayStation 3 models in Japan by \u00a55,000 ($43) each to better compete with the Wii. The 20GB system now retails for \u00a544,980, and the 60GB PS3 will be sold for \u00a554,980. On October 18<sup>th<\/sup> in the U.S., Sony reduced the price point of the 80GB model from $599 to $499.\u00a0 The new 40 GB model launched for $399 on November 2<sup>nd<\/sup>.\u00a0 According to ChartTrack in the U.K., PlayStation 3 sales jumped 178% following the debut of the less-expensive \u00a3279 40GB model. The surge subsided after three weeks, however, when unit sales level off back to pre-introduction averages.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Impact: In DFC Intelligence\u2019s 2006 market forecast we stated that unless Sony could get the price of the PlayStation 3 to the $400 range by holiday 2007 they would end up in third place.\u00a0 Sony clearly realizes this and is starting to be aggressive on pricing, even though it results in a major hit on the bottom line.\u00a0 The price drop may not result in a huge sales surge this holiday season, but it is a clear sign that Sony plans to be aggressive on pricing.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OCT. 9, 2007 \u2022 Sony Computer Ent. dropped the price of two PlayStation 3 models in Japan by \u00a55,000 ($43) each to better compete with the Wii. The 20GB system now retails for \u00a544,980, and the 60GB PS3 will be sold for \u00a554,980. On October 18th in the U.S., Sony reduced the price point of [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/3795"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=3795"}],"version-history":[{"count":4,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/3795\/revisions"}],"predecessor-version":[{"id":5313,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/3795\/revisions\/5313"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=3795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=3795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=3795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}