{"id":3686,"date":"2010-08-26T19:32:06","date_gmt":"2010-08-27T02:32:06","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=trends&p=3686"},"modified":"2018-08-03T19:21:38","modified_gmt":"2018-08-03T19:21:38","slug":"aeria-leads-client-based-f2p","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/aeria-leads-client-based-f2p\/","title":{"rendered":"Analysis: Aeria Games Leads Client-Based F2P"},"content":{"rendered":"

\"aeriaLogo-S\"AUG. 26, 2010 \u2022 DFC Intelligence just released the new report, The Market for English Language Client Based F2P Games. In that report we forecast that, on the PC platform, this market will reach $2 billion by the year 2015. This is up from only about $250 million in 2009.<\/p>\n

Of course, free-to-play (F2P) games have enjoyed their greatest success in Asia and are just getting started in Western markets. The early pioneers in this market have been Asian based companies that setup offices in North America and Europe to try and bring products that are popular in their home countries to a more international audience. Many of these companies are still largely unknown outside Asia. One of the more successful Asian companies in the U.S. has been Aeria Games<\/p>\n

\"AeriaAeria Games and Entertainment Inc. (AGE) is an online game developer and publisher of online multiplayer games \u2013 primarily free-to-play games. Aeria Games is a subsidiary of Aeria Inc. in Japan. Based in Santa Clara CA, AGE was founded in August 2006, and by December 2008 had over five million members. By of January 2010, AGE had broken the 10 million registered members mark and by summer 2010 they claimed more than 12 million registered users. Aeria Games and Entertainment Inc. also has a Europe subsidiary \u2013 Aeria Games Europe GmbH, which is located in Berlin Germany.<\/p>\n

AGE has grown significantly in the four years since it was founded in 2006 and appears to be making good progress with its business model of F2P and micro-transaction titles. AGE has developed an Internet gaming portal for MMORPGs in the U.S. and focuses on MMORPGs, which are mostly licensed games from Asian developers for a North American (and recently European) audience. Outside of Nexon, Aeria games is one of the most successful companies at bringing Asian F2P games to North America AGE was able to grow quickly by re-branding licensed games that had been is to license successful Asian-developed games and thus save time and money on development. Of course, most of the games have been fairly early attempts to introduce the free-to-play model to the U.S and European markets. AGE\u2019s MMOGs feature unusually advanced graphics and gameplay by F2P standards, which is another attraction for many gamers.<\/p>\n

\"AeriaThe Aeria Games website also contains a host of mini games of other developers. In February 2008, AGE partnered with MochiAds, a large online games network, to launch over 1,000 Flash-based casual games that are playable on AGE\u2019s website. The mini games are divided by genre (Action, Adventure, Puzzle, Racing, Shooting, Sport and Other). However, the core expertise of AGE is more graphically demanding and complex MMOGs that require a significant client download.<\/p>\n

Client Download Games<\/strong>
\nShaiya \u2013 Fantasy MMORPG
\nLast Chaos \u2013 Fantasy MMORPG
\nGrand Fantasia \u2013 Anime MMORPG
\nTwelve Sky 2 \u2013 Martial Arts MMORPG
\nKingdom Heroes \u2013 Historical MMORPG
\nShin Megami Tensei \u2013 Anime MMORPG
\nDOMO (Dream of Mirror Online) \u2013 Anime Social MMORPG
\nWolf Team \u2013 Sci-fi FPS
\nLatale \u2013 2D Fantasy MMORPG
\nProject Torque \u2013 Racing MMORPG<\/p>\n

Browser Games<\/strong>
\nPoker Heroes \u2013 Facebook Texas Hold\u2019em
\nBreak Room \u2013 Browser Based Chat
\nCaesary \u2013 Browser Based MMORTS<\/p>\n

\"AeriaAs it\u00a0relies on a micro-payments system to generate revenue from in-game virtual item sales as well as advertising, AGE sells Aeria Points, which is the virtual currency in its games. Users generally buy Aeria Points in bulk and can use them over time to make micro-transaction purchases of virtual goods.<\/p>\n

There are many companies that are looking to do what Aeria has done, i.e. bring popular Asia F2P games to the West. However, AGE has been more successful than most other would-be F2P players. Much of this can be attributed to a fairly aggressive approach to marketing and distribution. This includes taking some cues from social networks and offering multiple payment methods.<\/p>\n

In March 2009, AGE announced a partnership with Offerpal Media \u2013 a leading monetization platform for social applications, social networks, social games, virtual worlds and mobile applications. At the time, Offerpal Media was already in business with over 800 social web publishers, and the partnership made Offerpal Media\u2019s Managed Offer Platform one of the larger and more successful of the North American games portals. The deal allowed AGE to integrate its existing virtual currency system (Aeria Points) with Offerpal Media\u2019s platform, which meant AGE enables its users to earn Aeria Points for free in exchange for taking part in scientifically targeted advertising offers such as free trials, big-brand discounts, online surveys and more. The Managed Offer Platform has also been implemented in many Facebook applications such as Zynga\u2019s Farmville and Mafia Wars, Playdom\u2019s Mobsters and Sorority Life and more.<\/p>\n

\"zong_logo-S\"AGE also joined forces with Zong, which is a leading mobile payment platform used by online gaming and social networking web sites, and on February 2010, six weeks after upgrading to Zong+, Aeria Games reported that:<\/p>\n

\u2022 More than 32% percent of Aeria\u2019s mobile payments from Zong came from Zong+ users.<\/p>\n

\u2022 Zong+ transactions generated an average payout 12 times higher than traditional mobile payments, due to a combination of higher payout rates and flexible price points.<\/p>\n

\u2022 67% drop in transaction costs with Zong+ over traditional mobile payments.<\/p>\n

\u2022 48% increase in repeat payments \u2013 Zong+ users completed an average of 4.3 transactions per month, while regular users completed an average of 2.7 transactions.<\/p>\n

Aeria Games Keys to Success<\/strong>
\nWith a fast growing user base, Aeria Games is a relatively young company that looks to be on the way up. \u00a0Below is a summary of some of the ways AEG stands out from the pack.<\/p>\n

\u2022 Re-branding licensed games that had been successful in Asia and introduce them to the US and European market.<\/p>\n

\"Many

Many Aeria titles also have an anime theme like Grand Fantasia.<\/p><\/div>\n

\u2022 Supplying high quality MMOGs that stand out in the F2P market.<\/p>\n

\u2022 Give away virtual currency to strengthen user commitment and at the same time implement and spread a new currency.<\/p>\n

\u2022 Providing a large variety of games in its website apart of MMOGs, such as casual games which attract even more users.<\/p>\n

\u2022 Provide many options for users to get virtual currency, such as the offers made possible with the deal with Offerpal Media and providing many payment methods.<\/p>\n

\u2022 Entering into the mobile payment market.<\/p>\n

By focusing on games that have been proven in Asia, Aeria has a chance to ride the growth of F2P and virtual item models in Western markets. Although they have been in North America for four years, they have seen much of their growth in the past two years. In 2009, they doubled their number of registered users to million and this growth appears to have continued into 2010.<\/p>\n

 <\/p>\n

Aeria Games Titles In Detail<\/strong><\/p>\n

\"Shaiya<\/p>\n

\"Grand\"Kingdom<\/p>\n

\"Twelve<\/p>\n

\"Last<\/p>\n

\"Shin<\/p>\n

\"DOMO<\/p>\n

\"Wolf<\/p>\n

\"Latale<\/p>\n

\"Project<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

AUG. 26, 2010 \u2022 DFC Intelligence just released the new report, The Market for English Language Client Based F2P Games. In that report we forecast that, on the PC platform, this market will reach $2 billion by the year 2015. This is up from only about $250 million in 2009. Of course, free-to-play (F2P) games […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49,137],"tags":[88,12],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/3686"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=3686"}],"version-history":[{"count":34,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/3686\/revisions"}],"predecessor-version":[{"id":16782,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/3686\/revisions\/16782"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=3686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=3686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=3686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}