{"id":17141,"date":"2019-10-01T05:13:41","date_gmt":"2019-10-01T05:13:41","guid":{"rendered":"https:\/\/www.dfcint.com\/dossier\/?p=17141"},"modified":"2019-10-01T06:37:48","modified_gmt":"2019-10-01T06:37:48","slug":"sony-gets-aggressive-with-playstation-now-game-streaming-service","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/sony-gets-aggressive-with-playstation-now-game-streaming-service\/","title":{"rendered":"Sony Gets Aggressive With PlayStation Now Game Streaming Service"},"content":{"rendered":"<p>In advance of the launch of competing services, Sony has announced a major price reduction for its PlayStation Now game streaming service.\u00a0 In addition to cutting monthly subscription prices in half, Sony has added major new AAA content including Grand Theft Auto V.<\/p>\n<p>The new monthly pricing is:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>US: $9.99 \u2013 monthly \/ $24.99 \u2013 quarterly \/ $59.99 \u2013 yearly\u00a0(from 19.99\/ 44.99\/ 99.99)<\/li>\n<li>CAN: $12.99 \u2013 monthly \/\u00a0$34.99 \u2013 quarterly \/ $79.99 \u2013 yearly\u00a0(from 19.99\/44.99\/99.99)<\/li>\n<li>EU: \u20ac9.99 \u2013 monthly \/ \u20ac24.99 \u2013 quarterly \/ \u20ac59.99 \u2013 yearly (from 14.99\/ (N\/A)\/ 99.99)<\/li>\n<li>UK: \u00a38.99 \u2013 monthly \/ \u00a322.99 \u2013 quarterly \/ \u00a349.99 \u2013 yearly (from 12.99 \/ (N\/A) \/ 84.99)<\/li>\n<li>JP:\u00a0 \u00a51,180 \u2013 monthly \/ \u00a52,980 \u2013 quarterly \/ \u00a56,980 yearly (from 2,500 \/ 5,900\/ (N\/A))<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Starting on October 1<sup>st<\/sup>, Sony will launch AAA PS4 titles that will be available for a 3-month window for users to stream and download.\u00a0 These titles will be refreshed monthly.\u00a0 The initial lineup of new AAA PS4 titles for Oct 1<sup>st<\/sup>\u00a0include Grand Theft Auto V, God of War, Uncharted 4, and Infamous Second Son.<\/p>\n<p>Sony will be doing its first major marketing campaign around the PlayStation Now service.\u00a0 A new commercial spot can be seen at\u00a0<a href=\"https:\/\/youtu.be\/k6cYrBTH92U\">https:\/\/youtu.be\/k6cYrBTH92U<\/a><\/p>\n<h1>Impact<\/h1>\n<p>Game streaming has once again become a hot topic.\u00a0 Much of this is because Google is entering the picture with its Stadia service.\u00a0 However, Sony is far ahead in this area with its PlayStation brand and the PlayStation Now service.<\/p>\n<p>PlayStation Now spun out from Sony acquiring Gaikai in 2012.\u00a0 Gaikai was one of the startup streaming services competing with competitors like OnLive in the first wave of investor interest in cloud gaming.\u00a0 PlayStation Now was launched in 2014.<\/p>\n<p>PlayStation Now is available in 17 territories reaching about 70% of the PlayStation 4 base.\u00a0 The service has over 800 streaming games and Sony announced recently they had reached 700,000 subscribers.<\/p>\n<p>Cloud gaming is in its infancy and no service is likely to make much of an impact.\u00a0 However, the PlayStation Now service becomes the clear leader because it has both attractive pricing and the best content.<\/p>\n<p>Another advantage of the service is that over 300 games on the service can be downloaded to play on the PlayStation 4.\u00a0 In addition, PlayStation Now works on PC systems.<\/p>\n<p>Cloud gaming works best as part of an ecosystem that allows consumers multiple ways to access and play games.\u00a0 The ultimate goal is to have users try out a game on a streaming service and eventually purchase the full title for download.<\/p>\n<p>Over the next few years, services like PlayStation Now and Google Stadia are likely to be rounding errors in the game space.\u00a0 However, it is important for Sony to give both consumers and investors the perception that they are out and front.\u00a0 The price reduction and new content go a long way in that direction.<\/p>\n<p>DFC Intelligence will be releasing a new report on streaming game services. In addition, there will be several webinars discussing Sony, PlayStation Now, streaming game services or another issue in the video game industry.<\/p>\n<p>If you would like to find more info about reports, webinars or to schedule a call with a DFC Intelligence analyst to <a href=\"https:\/\/www.dfcint.com\/contact\/\">contact us using this form<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In advance of the launch of competing services, Sony has announced a major price reduction for its PlayStation Now game streaming service.\u00a0 In addition to cutting monthly subscription prices in half, Sony has added major new AAA content including Grand Theft Auto V. The new monthly pricing is: US: $9.99 \u2013 monthly \/ $24.99 \u2013 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49,78,74],"tags":[450,83,256,12],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/17141"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=17141"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/17141\/revisions"}],"predecessor-version":[{"id":17147,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/17141\/revisions\/17147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media\/17145"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=17141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=17141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=17141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}