On June 9, 2019, Microsoft held its annual E3 press conference.\u00a0 The company announced some new product plans and confirmed the launch of a new console system in late 2020.\u00a0 This new console is currently code-named Project Scarlett.<\/p>\n
DFC Intelligence is releasing its latest forecasts for all Microsoft systems including Project Scarlett<\/a>.\u00a0 Overall there were no major surprises with this system.\u00a0 However, DFC is more bullish on Microsoft than we were last year.<\/p>\n In recent years, there was significant concern about the competition Microsoft would face from potential competitors like Amazon, Apple and Google.\u00a0 In recent months, the unveiling of Google Stadia has shown that these companies are far behind Microsoft.<\/p>\n Sony remains Microsoft\u2019s biggest competition.\u00a0 The major issues facing a new console system from Microsoft is limited exclusives and lack of strength fort eh Xbox brand outside North America and the U.K.<\/p>\n Microsoft\u2019s big exclusive for the launch of Project Scarlett will be Halo Infinite.\u00a0 This is a big title, but it preaches mainly to the Xbox converted.\u00a0 This is also true of the biggest Xbox Game Studios release of 2019, Gears 5.<\/p>\n More exciting is Microsoft\u2019s expansion of Xbox Game Studios via recent acquisition.\u00a0 There is also a renewed focus on PC games that could provide some synergy going forward.<\/p>\n In terms of subscription services, Microsoft has Xbox Game Pass and will be launching its Project xCloud.\u00a0 There was not much information given about Project xCloud but already we think it should be a worthy alternative to Google Stadia.<\/p>\n The new forecasts are available as part of the DFC ongoing video game forecasting service.\u00a0 They are also available in our latest executive brief on Microsoft\u2019s strategy<\/a>.<\/p>\n